AMSTERDAM, April 22 /PRNewswire/ --     The Dutch market leader in online marketing software E-Village launches
Clang today. This worlds' first event driven marketing 'Software as a
Service' is a unique mix of CRM, Campaign Management, and Email Marketing,
all put into one application. With Clang, organizations can now present the
right offer at the right time to the right customer. Clang is currently
available in the UK, The Netherlands, Spain and Canada.

"The Internet era poses serious new challenges to modern
marketers, and Clang is a perfect cost-effective answer to these," states
Robert Rebergen, Managing Partner of E-Village. "Consumers are exposed to an
ever-increasing number of commercial messages every day. Today's challenge is
to create a personalized offer, to the right customer and most importantly,
at the right time in his life."

To keep the competitive edge and increase return on
investments, it's more important than ever to learn about the customer's
wants and needs, every step of the way, and to act and react accordingly at
the right time, claim marketing gurus such as Alan Weber, E.J. van Bel and Ed
Sander. Only then, it becomes easy to set the right tone for business and to
come up with a standout, relevant offer, whether it concerns hundreds of
thousands, or even millions of customers at the same time. Clang pushes the
envelope as a new generation event driven marketing platform, developed from
the ground up, to achieve just that.

"Clang is designed to offer marketers a state of the art,
flexible and reliable, yet cost-effective environment that allows them to
monitor, review and optimize marketing efforts and spending," says Rob
Weerts, Managing Partner and head of the Product Development Department at
E-Village. "Clang empowers its users to communicate on a more personalized
and interactive level with their customers then ever before, creating longer
lasting relationships that increase conversions and leverage profits."

About Clang

Clang is a unique mix of CRM, Campaign Management and Email
Marketing all put into one application. It connects seamlessly to existing
databases, and is remotely accessible through the web. Based on user-defined
parameters, Clang continuously gathers behavioral, lifestyle and other
relevant customer information through deep meta-tagging. Clang puts the
marketer back in the driver's seat: it offers a comprehensive dashboard that
sheds light on key indicators, invoking well informed strategic choices. In
turn, its hassle-free interface and steep learning curve provide anyone with
the freedom to design and roll out complete and intricate campaigns in
minutes. Clang literally makes every online marketing campaign better than
the last one. And by tailoring the dialogue to every single customer it will
drastically improve Return On Marketing Investment, instantaneously. For more
information: http://www.creataclang.com

http://www.e-village.nl

http://www.creataclang.com