LONDON, April 23 /PRNewswire/ --

- Protx, the UK's Fastest Growing Payment Service Provider, Becomes Sage 
Pay

- Enhanced Merchant Services and 24/7 UK-Based Customer Support Provide 
Backdrop for New Brand

- With Photo

From today, Protx, the UK's largest independent payment service provider
and a division of business software and services company Sage, becomes Sage
Pay. The new brand reflects the payment providers' commitment to safeguard
internet transactions in the future and comes amidst a whole host of
enhancements that provide internet retailers with a streamlined and cost
efficient means to manage their finances.

"Selling goods and services over the internet represents a real
opportunity for businesses that seek to capitalise on the changing buying
habits of the UK public, as retailers take advantage of valuable
supplementary sales channel," says Simon Black, Managing Director, Sage Pay.
"However, while retailers have been quick to develop their online presence
and capitalise on the prospect of a valuable additional revenue stream, few
have the opportunity to pay sufficient time and attention to the associated
administrative and financial complexities. As more and more businesses
discover the benefits of e-commerce, it's increasingly clear that there is a
real need for a service that simplifies payment processing and eliminates the
additional administrative burden."

As part of the rebrand, Sage Pay has enhanced its payments service
gateway with 24/7 UK-based in-house customer support and has introduced a
range of tailored services designed to assist businesses of all sizes. This,
combined with its ability to fully integrate its mail order and telephone
payment facilities with a number of existing Sage accounting solutions will
provide businesses with a means to reconcile bank accounts or link
transaction payments directly to payroll software. Initiatives that will help
streamline a common administrative challenge for a multitude of existing
e-commerce businesses.

"Online sales already account for a significant proportion of our
business and, in an ever more competitive retail environment, it's a channel
that we are keen to continue to protect and grow," said Antony Comyns,
E-Commerce Manager, Hawes & Curtis. "Having worked closely with Sage Pay
since 2007, we've reduced the frequency of fraudulent transactions to pretty
much zero - something that has had a clear and demonstrable impact on our
bottom line. This, combined with a practical, no-nonsense approach from our
payments provider, has helped us to develop client loyalty and trust, while
at the same time ensuring that we remain financial compliant and
competitive."

Simon Black added, "At Sage Pay we aim to simplify online payment
processing and provide our customers with an unparalleled level of protection
and support. As more and more businesses discover the benefits of e-commerce,
there is an increasing need to provide businesses and individuals with an
appropriate level of assurance when paying for goods and services over the
internet. And by capitalising on our enhanced capability and existing
reputation, we are able to do exactly that."

Sage Pay provides payments services to businesses of all sizes, from
start-ups to large, well-established e-retailers that include easyJet Plus!,
LOVEFiLM, National Express and Swiftcover. It also has an excellent
reputation among web developers for the simplicity of its integration.

About Sage Pay

Sage Pay is the union of Protx, the fastest growing payment service
provider (PSP) and Sage, one of the UK's most trusted business brands. We
offer our 22,000+ customers a secure payment service for the millions of
transactions that we undertake on their behalf each year.

The philosophy that has driven us since our launch in 2001 is still at
the heart of our business - to give our customers more than they pay for, and
to make it really easy for them to do business. We make the process of
accepting payments simple, fast and safe. Whether your need for online
payment is simple, or completely tailored, we can help to make accepting
payments online, over the phone or via mail order more profitable.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Media Contacts
    Charlotte Speller
    Email: charlotte.speller@sagepay.com
    Tel: +44(0)7595-272-308

    Adam Barber
    Email: adam@hellochalk.com
    Tel: +44(0)20-7405-0974 (ext 210)