LUDWIGSHAFEN, Germany, April 29 /PRNewswire/ --     As far back as the Middle Ages in Europe, blue has always been a color 
worn by the nobility. Some kings wore blue cloaks to their crowning 
ceremonies. The dye was made from a substance that had to be brought all the 
way from far-off India - indigo, which was made from an extract of the indigo 
plant. In 1897 BASF became the first company to hit the market with a 
synthetically-produced version of indigo. In entertaining episodes our 
Chemical Reporter answers questions of our Podcast listeners on Chemistry in 
our everyday life.

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Podcast The Chemical Reporter, English edition:

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More podcasts:

Podcast Chemistry of Innovations: http://www.basf.com/podcast

This podcast is the audible innovation magazine of BASF. Discover
every month how Chemistry can help to shape our future. The actual
episode is on "Lithium Ion Batteries - The Energy Store of the Future".

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Direct subscription of BASF Podcasts via RSS-Feed

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"basf"):

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The use of the audio material is royalty-free. We appreciate
information on the use to podcast@basf.com.

BASF is the world's leading chemical company: The Chemical
Company. Its portfolio ranges from chemicals, plastics and
performance products to agricultural products, fine chemicals as well as
oil and gas. As a reliable partner BASF helps its customers in virtually all
industries to be more successful. With its high-value products and
intelligent solutions, BASF plays an important role in finding answers to
global challenges such as climate protection, energy efficiency, nutrition
and mobility. BASF posted sales of more than EUR62 billion in 2008 and had
approximately 97,000 employees as of the end of the year. BASF shares are
traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich
(AN). Further information on BASF is available on the Internet at
http://www.basf.com .

A Podcast is available at:

http://www.presseportal.de/pm/16344/1395987/basf_se

Editorial contact:
    For the UK:
    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
    Fax: +44-161-488-4133
    E-Mail: chris.wilson@basf.com

    For the US:
    BASF Corporation
    Betsy Arnone
    Corporate Communications
    Phone: +1-973-245-7865
    Fax: +1-973-245-6714
    E-Mail: betsy.arnone@basf.com

    For Germany/Europe:
    BASF SE
    Rainer Mueller-Mueffelmann
    Environmental Policy & Innovations
    Phone: +49-621-60-41040
    Fax: +49-621-60-20548
    E-Mail: podcast@basf.com