MACH Offsets Negative Roaming Revenue Impact From EU Regulation


LUXEMBOURG, April 30 /PRNewswire/ --

- EU Compliance Power Pack

MACH, the leading provider of solutions to simplify and
accelerate the creation and operation of the mobility supply chain, today
announced its EU Compliance Power Pack, a range of solutions which offset the
impact on operator roaming revenues of the recent EU pricing regulations.

The solutions will immediately counter the forecast reduction
in revenues by implementing smart rating and price optimisation. This allows
the mobile operators to reprice certain services such as voice and SMS in
order to create new revenue streams offsetting the anticipated effects of the
EU regulation. Moreover, MACH also includes in the pack its powerful solution
to the 'bill shock' problem, by triggering timely customer notification
whenever a usage threshold is reached. This solution gives mobile operators
the ability to provide customers with timely data usage information while
roaming. In addition, thanks to MACH's leading position in the area of
inter-operator administration, it provides operators with a complete set of
compliance solutions that eliminate any administrative and compliance burden.

The measures introduced by European regulators impose
wide-ranging pricing restrictions and administrative obligations on mobile
operators. Voice, SMS and data service prices will be capped with effect from
1st July 2009, with further reductions in caps becoming effective in 2011.
Operators will also be required to bill on a per second basis under the new
regulations. Further, operators will be required to notify subscribers of
high usage to avoid so-called "bill shocks", requiring real-time usage
reporting and notification processes. European officials also said that they
will monitor changes to other operator charging structures to ensure that
these are not increased to compensate for the impact of the new legislation.

"The regulations approved by the European Parliament, combined
with increasing competition both from within the mobile industry and from
alternative communications technologies, mean that operators have to
continuously monitor and reassess retail and wholesale pricing strategies,"
says Lodewijk Cornelis, CMO, MACH. "MACH solutions turn, what seems at first
sight to be, a huge obstacle to growth into an opportunity for operators to
differentiate their offerings and reduce their operational costs."

The solutions announced today allow operators to use
sophisticated simulation techniques to quickly and dynamically optimise
retail and wholesale pricing of non-EU roaming traffic, increasing revenues
while at the same time maximising customer value. MACH's solutions also
handle the complex task of rating usage data in real time by reference to
regulatory capping, and its applications process all of the administrative
changes to inter-operator tariff structures to ensure accurate and timely
settlement before and after the regulations come into effect.

MACH clears two out of every three roaming calls on GSM and
CDMA networks and settles more than 60% of the inter-operator wholesale
invoice amounts, and is thus uniquely positioned to manage both the
customer-facing and inter-operator process implications of the developing
regulatory landscape.

Editors Notes - related information

MACH's EU Compliance Power Pack comprises the following solutions:

Billing: TAP file generation and conversion service, lowering time to
market for new products

IOT Check: Detecting and handling erroneous charges for accurate
invoicing

RAEX Manager: Electronic exchange and management of roaming documentation

Roaming Management System (RMS): Virtual workplace for handling, managing
and administering roaming

Smart: The market-leading Business Intelligence tool for accurate
analysis

Data Fuse: Eliminating the 'bill shock' from subscribers' invoices

Optimiser: Unique tool that simulates business parameters and eliminates
risk

It can also be combined with Re-pricing: Simulation of optimal pricing,
end-user routing, strategic tariff plans.

About MACH

MACH unlocks the potential of the mobile business eco-system by providing
the core conductor which equips any industry player to enable and handle any
tele-application or interaction, on any technology, anywhere in the world.

MACH's suite of technology platforms simplifies and accelerates the
creation and operation of the mobility supply chain. It is the conduit that
connects the mobile market community and extends compatibility, quickly and
at low cost, through a multi-faceted portfolio of solutions.

Through MACH, any industry player can harness market diversity and
complexity to realise innovative business models and unlock consumer-centric
services for the end user, regardless of location, device and technology.

Originally founded in 1987, MACH has merged with, and today incorporates
the experience and expertise of, market-leaders such as Dan Net, Cibernet,
End2End and PROGRATOR|gatetrade. MACH employs 1,000 people serving over 600
customers worldwide.

MACH is a proud member of the GSMA and CIBER industry organisations, the
Wireless Broadband Alliance (WBA), WiMAX Forum, Rural Cellular Association
(RCA), CDMA Development Group (CDG) and CTIA.

Contacts:

    Sophia B0diker
    +45-4590-2024
    spa@mach.com

http://www.mach.com

© PR Newswire Association LLC.

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