NEW YORK, September 19 /PRNewswire/ --

- Company Announces New Asset Management, Investment Banking and Wealth
Management Customers: Establishes Key Partnerships with Avox, Capco, and
BusinessEdge

FIMA: Entity Data Management 2007 -- Siperian, Inc. -- developers of an
industry leading master data management (MDM) platform -- today announced
that new customers in the financial services market have selected Siperian
MDM Hub(TM) to address multiple business processes, including client
on-boarding, risk management, corporate action processing and compliance. As
part of this significant and continued momentum, Siperian also announced it
has formed strategic partnerships with Avox, Capco, and BusinessEdge.
Together with its partners, Siperian continues to provide financial services
and insurance firms with a proven master data management platform to improve
the customer experience, better understand risk exposure, create efficiencies
in trade automation, and comply with federal regulations.

In recent customer ROI studies, financial services firms have confirmed
significant business value from deploying Siperian's master data management
platform for client and counterparty data integration. As a result of
accessing client-centric views, one customer experienced a 50 percent
improvement in financial advisor productivity, and a 70 percent reduction in
the time it takes to open new accounts. When addressing strategic initiatives
related to Basel II compliance and credit risk management, another customer
reported a US$5M reduction in data management workflow costs and was able to
deploy a counterparty and credit risk solution in only five months time.
Another Siperian customer uses the company's MDM platform to improve trade
automation, and reported a 30 percent improvement in trade execution, freeing
up hundreds of millions of dollars in operational capital.

"One strategic goal of financial services firms is to increase revenue
for their many lines of business, and data is at the root of solving this
challenge," said Robert Hegarty, Managing Director and Practices Leader,
Securities & Investments and Insurance at TowerGroup. "Data integration tends
to be a secondary issue that does not always get the attention it requires.
This is where a truly flexible master data management platform can help -- by
creating a firm-wide view of client and counterparty reference data with
indexes to all the associated accounts within product and trading systems,
operational improvements such as improved customer on-boarding or more timely
and accurate analytics such as a client's global profitability can typically
be delivered in just 4 or 5 months."

Siperian also established new partnerships with data provider Avox and
solution provider Capco. Working in concert with these industry partners,
Siperian continues to develop a superior network of vendors that build
solutions on top of Siperian MDM Hub. In addition, Siperian recently
announced a new partnership with leading system integrator, BusinessEdge (See
release: SIPERIAN AND BUSINESSEDGE PARTNER TO BETTER SERVE FINANCIAL SERVICES
FIRMS: COMBINE PROVEN MASTER DATA MANAGEMENT PLATFORM WITH INDUSTRY
EXPERTISE) which provides strategic business and architectural consulting
services that enable financial services firms to take full advantage of their
data integration efforts.

"There are numerous enterprise wide deployments out there but they take a
significant amount of time to implement and even longer to show any
measurable ROI," said Tony Spensieri, VP of Financial Services at Siperian.
"We advise our customers to embark on a short term project in order to
demonstrate significant ROI and then expand the initiative to other areas of
the organization over time to create the single, enterprise wide standard.
Our client and counterparty reference data platform, combined with the
industry specific expertise of our partners, is designed to be implemented
quickly, demonstrate fast returns and establish credibility throughout the
organization."

About Siperian, Inc.

Siperian, Inc. is an innovative provider of the most flexible master data
management platform. Siperian helps companies unify their critical data about
customers, products, and organizations- and delivers the most reliable,
complete views of this data within existing business processes. Siperian MDM
Hub(TM) offers the next generation of architectural flexibility for managing
all types of master data with an integrated, model-driven software platform
that adapts to your business requirements- and delivers rapid return on
investment on critical projects today while evolving to a complete enterprise
master data management platform. Siperian's approach enables rapid
implementation and has earned the company its reputation for leadership and
proven success by meeting the complex requirements of market-leading
companies in Financial Services, Health & Life Sciences, High-Tech,
Manufacturing, and Communications and Media. With corporate headquarters in
San Mateo, California, Siperian has offices throughout the United States and
in Toronto, Canada, and an EMEA office in London. To learn more about
Siperian visit http://www.siperian.com or call +1-866-747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names
of actual companies or products mentioned herein may be the trademarks of
their respective owners.

MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications LLC
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com

Web site: http://www.siperian.com