HAMBURG, May 6 /PRNewswire/ --

- Discovery rolls out clips and full-length programming across its DMAX
Web property

Brightcove Inc., the leading online video platform, today announced that
Discovery Networks Germany has chosen the Brightcove platform to publish and
distribute advertising-supported long and short-form video content across its
DMAX.de Web property. Building on its long standing relationship with
Discovery Communications in the U.S., Brightcove will enable Discovery
Germany to showcase promotional clips as well as full-length programming.
Brightcove's long-form capabilities will enable Discovery Germany to deliver
archived episodes of past seasons of shows, new episodes of recently aired
shows for catch-up TV purposes, as well as exclusive online premieres of
selected new episodes prior to their television debut.

"We're rolling out video content across our DMAX property to provide our
audience with alternative ways of consuming our range of popular
programming," said Magnus Kastner, country manager Discovery Networks
Germany. "With Brightcove, we have a high quality, proven platform which
enables us to make more and more of our large library of video content
available online. This will not only help to drive traffic to DMAX, but it
will also solidify our position as an important presence in the German online
market."

The main focus of Discovery Germany's new online video initiatives is the
"Videotheke" section on DMAX, which will now offer both long and short-form
content. Using the Brightcove platform, DMAX will showcase full episodes of
popular shows such as "Die Ludolfs," "Der Checker" and "DMOTOR."
Additionally, Brightcove's ease of integration with leading advertising
networks and servers will enable Discovery Germany to create additional
revenue streams through selling ads against its growing library of online
video content. Video content on DMAX will also be made available to
third-party partner sites such as sevenload to generate increased advertising
inventory and revenue streams and to better compliment revenues from
traditional television advertising.

"The addition of Discovery Germany to our customer base is a major win
for Brightcove as we continue to expand our presence in the German market,"
said Jeremy Allaire, chairman and CEO of Brightcove. "Few media organizations
bring together the diversity of real-world entertainment programming like
Discovery Communications. The addition of long-form online video experiences
to its DMAX property will continue to place Discovery at the forefront of the
online media movement both in Germany and around the world."

Brightcove, which launched an office in Hamburg in late 2008, also works
with a number of other leading media brands in Germany, including OMS, an
online sales and marketing network for regional newspapers, and Gruner +
Jahr, Europe's largest magazine publisher and SPOX, a leading German sports
portal.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.