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Social Networking Website for Senior Indians Launched
MUMBAI, India, May 6 /PRNewswire/ -- ISMore launches social networking website Verdurez.com, for senior
Indians and NRIs, where silver surfers can connect and network.
ISMore has launched a social networking website, Verdurez.com, for
Indians and NRIs aged 55 years and above to connect and engage with fellow
senior surfers. The aim is to reduce the feeling of loneliness and isolation
which comes with old age and promote life after fifty-five.
Verdurez members can network through blogs, forums, book club, image
galleries, polls, daily discussions, classifieds and chat rooms. They can
further read health, lifestyle and money related articles, look at editor's
pick of news from the web and play logic puzzles. Membership is free to all.
Recent topics of discussion have included the urban Indian voter,
technology and its role in modern life and the fulfilment of childhood
dreams. A debate on work opportunities for seniors saw Verdurians expressing
their desire to continue working after retirement. Keeping this in mind, a
job board will be launched shortly.
The website also hopes to raise awareness of senior citizens' needs. In
its latest poll 'Should the Indian Government have Ministry of Senior
Citizens', over 70% of members voted in favour.
Many Verdurians have been vocal about their need to make friends, have
space to voice their thoughts without being judged by younger generation and
remain active. One member feels Verdurez helps bring out their "pachpan ka
bachpan".
According to a 2006 report by Internet & Mobile Association of India
(IAMAI), the number of senior Indians going on-line is rapidly increasing.
The study shows that "these are successful senior Indians enjoying living
life to the full and have adopted & adapted to technology and predominantly
use it for emotional reasons."
The name Verdurez comes from the word verdure, which means freshness and
flourishing vegetation. This reflects the promoter's belief that life doesn't
stop when one reaches a certain age, a new phase in life begins which can
equally flourish with vigour and freshness.
About ISMore:
Verdurez.com is promoted by Ishita Sukhadwala, a London-based web-preneur
and co-founder of DogMateOnline, a website for dog owners looking for a mate
for their dog.
For additional information, please contact:
Robina Gupta
+91-9820342951
Info@verdurez.com
http://www.verdurez.com
