NICE, France, May 6 /PRNewswire/ --

- Microsoft located in Hall 2 at Stand 83.

This week at Management World 2009, Microsoft Corp. will showcase the
value of the partner model in the telecommunications industry. Microsoft will
demonstrate the results of collaboration with Logica, MetraTech Corp.,
Microsoft Surface, Tata Consultancy Services Ltd. and Tribold highlighting a
new product, customer, service and revenue management scenario.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)

"Microsoft has one of the most extensive partner programs in the
industry, and we are committed to driving innovation through investments in
our partner ecosystem," said Terry McGuigan, director, telecommunications
industry, in the Communications Sector at Microsoft. "In a challenging
economy and a competitive industry, it's not simply about offering basic
products, it's about a strong software-plus-services strategy and solutions
that can help telcos improve their business vitality. We want our partners to
be able to take advantage of the assets we offer and to bring efficiency and
value to their business."

Content Encounter

Microsoft is participating in the TeleManagement Forum Content Encounter
(Phase 4), a demonstration program in which the communication and media
industries collaborate on new ways to create, deliver and monetize digital
media services. Microsoft's contribution to the demo, titled "Business
Optimization: Profitably Operationalize New Business Models in the New
Digital Economy," is Microsoft Commerce Server 2009 with a Microsoft
Silverlight application to dynamically offer content for purchase, based upon
subscriber and network information from the Telcordia Real-Time Policy
solution. To help monetize services, the Microsoft Advertising solution will
return specific advertisements based upon search and policy information
evaluated in real time against network information, such as location, and
delivered to various mobile devices.

Speaker Engagements

In addition, Microsoft will take an active role in the education program
at the Management World 2009 conference. Eric Troup, senior principal
architect in the Communications Sector at Microsoft, is participating in two
panel sessions discussing advanced services delivery and cloud providers.
Richard Koh, director of technical product management, Business Online
Services Group, will discuss Microsoft Online Services syndication with
strategic partners, and Rainer Kellerhals, global media and entertainment
solutions lead, Microsoft Communications Sector, will lead a session on the
digital media value chain.

TM Forum Excellence Awards

Microsoft has been nominated for a TM Forum Excellence Award in the Best
Practices Award - Service Provider category for its Online Services offering.
This is based on work Microsoft undertook on its software-plus-services
strategy including Azure Services Platform, Live Services and Online Services
in 2008. Microsoft realigned its existing business applications to support a
service provider business as would be needed for Online Services and set out
to implement a new billing support system/operational support system
(BSS/OSS) stack based on the TM Forum New Generation Operations Systems and
Software reference architecture to accelerate its implementation,
instrumenting it with TM Forum Business Benchmarking metrics. Using
enterprise architecture modeling tools, Microsoft architected and delivered
its BSS/OSS stack in just eight months.

Microsoft at Management World 2009

More information will be available at the Microsoft booth in Hall 2,
Stand 83.

Speaker Sessions
    -- Why Is a Service Delivery Framework Needed and by Whom?
       Eric Troup, senior principal architect in the Communications Sector,
       Microsoft
       4-5:30 p.m., Wednesday, May 6
    -- Cloud Providers: Meeting Management and Customer Needs
       Eric Troup, senior principal architect in the Communications Sector,
       Microsoft
       2-3:30 p.m., Thursday, May 7
    -- Technology Transformation - Microsoft Online Services Syndication With
       Strategic Partners
       Richard Koh, director, technical product management, Business Online
       Services Group, Microsoft
       9-10:30 a.m., Friday, May 8
    -- Managing Digital Media: Media Asset Management Solutions
       Rainer Kellerhals, global media and entertainment solutions lead,
       Microsoft
       11 a.m.-12:30 p.m., Friday, May 8



Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.