CAMBRIDGE, Massachusetts, May 6 /PRNewswire/ --

Pay-TV subscribers are expected to grow by 8 percent in 2009 to reach
nearly 733 million worldwide despite the challenging economic environment,
according to the first quarter update of the Media Forecast from Pyramid
Research (www.pyr.com), the telecom research arm of the Light Reading
Communications Network (www.lightreading.com).

Pyramid Research's Media Forecasts are designed to provide competitive
intelligence on the pay-TV and mobile TV dynamics for 52 countries, as well
as regionally and globally. The Media Forecasts track demands patterns for
free and pay-TV services over terrestrial, satellite, and mobile platforms
worldwide, providing market share information at both the technology and
operator levels, as well as five-year adoption and revenue projections.
Download a template of this forecast here:
http://www.pyramidresearch.com/downloads.htm?id=2&sc=PR050609_FCMED

Considering the current estimates of a 6 percent decline in global
nominal GDP* in 2009, the adoption levels for pay-TV services will
undoubtedly hit a speed bump worldwide, with year-over-year growth rate
declining to 8 percent from 11 percent in 2008, notes Ozgur Aytar, research
manager at Pyramid Research. Lower double-digit growth rates expected across
the emerging regions coupled with the stabilizing effect of multiplay bundles
and their increasing penetration particularly in mature pay-TV markets
should, however, prevent the global subscriber base to take a nose dive. "We
started the year with a great sense of uncertainty of the impact of the
economic downturn on the pay-TV market, and while much uncertainty remains,
pay-TV operators' first-quarter results published to date have not been so
bad after all. Most continue to add subscribers, and those that are losing
customers are doing so largely as a result of the entry of new competitors,"
says Aytar.

"The more significant impact of the recession will be felt in customer
spending on pay-TV services in 2009, as operators have increasingly been
rolling out lower, "economy" pay-TV and multiplay bundle tariffs to respond
to mounting customer demand for less expensive services and to retain
subscribers," explains Aytar. "By our estimates, average expenditure per
pay-TV household will decrease by 6 percent in 2009 worldwide and by as much
as 20 percent in some of the emerging markets," she adds.

Cable TV operators are expected to generate more than half of the global
pay-TV revenue in 2009. The prospects for IPTV platforms appear to be most
promising across the Western European markets, where IPTV subscribers are
projected to account for 15 percent of total pay-TV base by year-end.
Elsewhere, IPTV's share of subscribers will remain less than 5 percent of the
total market. "The slowdown in the global economy has hit both capex and the
speed of broadband network deployments in emerging markets. In order to
manage through the perfect storm, operators are scaling back their capex by
as much as 20 to 30 percent, and most are holding back on expansion plans but
rather focusing on increasing operational leverage in existing markets, which
in return is negatively affecting the availability of IPTV services" says
Aytar.

Download a template of this forecast here:
http://www.pyramidresearch.com/downloads.htm?id=2&sc=PR050609_FCMED

This Media Forecast is part of Pyramid Research's Forecast Services.
Based on rigorous and time-tested research methodology and data modeling,
Pyramid's Forecast Services stand as the communications industry's most
reliable and robust forecasting tools. Clients have access to 1,200-plus key
market indicators updated quarterly covering the mobile, fixed, and
convergence sectors for nearly 100 countries, including detailed operating
metrics for more than 400 operators worldwide. Each Pyramid Forecast Service
delivers five-year projections for key operational and performance
indicators, market share metrics, and service demand tracking at both the
operator and country levels.

For more information about the Media Forecast, please contact Amalia Vega
at avega@pyr.com.

For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.

*According to Economist Intelligence Unit data published in February
2009.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries-a
distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do
business and their markets to work effectively and efficiently. For more
information, go to http://www.unitedbusinessmedia.com.

Press contact:
    Jennifer Baker
    +1-617-871-1910
    jbaker@pyr.com