Last.fm Launches Personalized Visual Music Player Delivering Unparalleled, Multisensory Listening Experience


NEW YORK, May 6 /PRNewswire/ --

- Evolution of Online Music Combines Personalized Streaming Audio with
Rich Visuals

- New Player Offers Enhanced Music Experience to Users and New Video
Advertising Platform for Sponsors

Last.fm today announced the launch of its Personalized Visual Music
player, a reinvention of the site's original online radio experience that now
combines personalized streaming radio stations with rich media visuals to
deliver an unparalleled multisensory listening experience to its users and
unique video advertising opportunities to brands and sponsors. Last.fm is
part of the newly formed CBS Interactive Music Group, a division within CBS
Interactive that brings together the Company's industry-leading digital music
assets.

At the center of this new listening experience is the unique
next-generation player that will offer users a continuous stream of artist
images, music videos and other types of rich media of the artist being
played, creating a multisensory experience way beyond any traditional online
music streaming service.

Additionally, users can now create multi-genre stations by mixing music
tags -- "80s" and "Soundtrack," or "French," "60s" and "Female" for example
-- to fine-tune their music channel. Multi-artist radio enables users to
launch stations based on combinations of their favorite bands and performers;
listening to a music stream featuring the likes of Radiohead, Rachmaninoff
and Rage Against the Machine is now a reality.

The new music player provides advertisers and sponsors with unique visual
branding opportunities to efficiently reach Last.fm's highly engaged audience
in a more immersive manner than that of audio advertising.

Martin Stiksel, Last.fm Co-Founder, said, "Personalized Visual Music
shows what's possible with Last.fm's unparalleled music database and the
innovative vision of our team. We were the first Web site to offer
personalized streaming music, and this marks the next evolution of that
service. Passionate music fans come to Last.fm for more than just the songs,
and Visual Radio provides them with the enriching, full-featured music
experience they demand. And the bold new music player allows brands and
sponsors the opportunity to directly reach these users in a visually exciting
way."

Felix Miller, Last.fm CEO and Co-Founder, said, "Last.fm prides itself on
using music as the carrier medium for a much richer user experience, centered
around a deep dive into an artist's creative output, personality, activity
and live events. Last.fm users, who listen to a billion tracks a month, are
able them to share this experience with their friends, and we tie it all
together with a world-class discovery engine that continues to surprise and
delight music fans across the Web. Today's launch marks another milestone for
us on this journey of taking music listening to the next level."

Personalized Visual Music puts the best features of Last.fm in one place.
The most accurate similar artist recommendations online, relevant concert
listings targeted to your locality, unparalleled song and artist information
drawn from a music database of over 45 million tracks -- the "greatest hits"
features of the Last.fm music experience are instantly accessible the second
you press play on your Last.fm radio station, direct from the Radio page.

Check out the evolution of online music at http://www.last.fm/listen
For screenshots and demo videos please go to
http://static.last.fm/visualradio/web_skinned_playing.jpg or
http://static.last.fm/visualradio.

About Last.fm

Founded in 2002, Last.fm is a CBS Corporation (NYSE: CBS.A and CBS) owned
free global music platform. Last.fm offers music fans millions of tracks in
every genre for free-on-demand and radio streaming thanks to partnerships
with Universal, EMI, Sony BMG, CD Baby, independent aggregators The Orchard
and IODA, and more than 280,000 independent artists and labels -- without
needing to register or download software. Last.fm can intelligently recommend
its 30 million monthly users new songs, artists, local concerts and even
other members based on their musical tastes. Last.fm also supports unsigned
artists by offering them an unprecedented Artist Royalty program through
which they can earn revenue directly from Last.fm every time their music is
streamed. Learn more about Last.fm at http://www.last.fm/.

About CBS Interactive Music Group

The CBS Interactive Music Group, a division within CBS Interactive Inc.,
is an industry-leading digital music group comprised of over 100 CBS RADIO
music Web site, the world's number one internet radio service, which powers
AOL Radio and Yahoo's Launchcast Radio as well as the leading global music
discovery site, Last.fm. The CBS Interactive Music Group provides users with
more content and community around their favorite music and reaches more than
40 million unique monthly users worldwide. CBS Corporation (NYSE: CBS.A and
CBS) is the parent company of CBS Interactive, Inc.

© PR Newswire Association LLC.

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