Mobile Broadband Adoption to Grow Relentlessly Across Europe, Pyramid Research Finds


CAMBRIDGE, Massachusetts, May 12 /PRNewswire/ --

In spite of the economic slowdown, mobile broadband adoption will
continue to grow relentlessly across Europe, boosted by the introduction of
3G+ and 4G, expanding device selection and usability, and the gains mobile
networks are making in affordability and pricing, according to a new report
from Pyramid Research (www.pyr.com), the telecom research arm of the Light
Reading Communications Network (www.lightreading.com).

Europe to See Huge Growth in Mobile Broadband Services despite Recession
analyzes the growth potential of mobile broadband computing in Europe,
focusing on the three main factors affecting adoption: networks, user
devices, and pricing. This 16-page report looks in detail at the four markets
that best represent the different regions of Europe: Poland, Russia, Spain,
and the U.K. Download an excerpt of this report here:
http://www.pyramidresearch.com/downloads.htm?id=5&sc=PR051209_INEUR1.3

Thanks to the right conditions existing in Europe -- including the wide
availability and high quality of mobile broadband, attractive pricing, and
user-friendly devices -- the number of European mobile broadband users will
reach 116.6 million in 2014, up from 24.3 million in 2008, notes Bakhyt
Weeks, analyst at Pyramid Research and author of the report. "It has been a
while since we saw an opportunity this big in European mobile 
communications," she says.

Surging demand for Internet mobility is driving deployments and
upgrades of broadband-capable mobile networks. "With operators announcing 3G,
3G+, and LTE rollouts, spending on networks upgrades is expected to be stable
in spite of the economic slowdown," says Weeks.

Mobile broadband devices are ready for the mass market. "A wide
range of broadband devices that are easy to use and attractive are now
available from mobile operators, including a growing selection of WiMax and
CDMA EVDO devices," Weeks says. "This allows operators to move into the mass
market; most devices are now subsidized and therefore affordable," she
explains.

As a full-blown, mass-market push for mobile broadband drives
down prices, mobile broadband is becoming competitive against basic fixed
broadband across Europe. "Also, the recent emergence of prepaid mobile
broadband offers is likely to attract business users who travel or commute a
lot, as well as others who value mobility," Weeks says. "In lower-income
markets, prepaid plans open the door to mobile broadband for those who do not
have access to broadband-capable fixed infrastructure and cannot commit to
lengthy postpaid mobile broadband contracts."

Europe to See Huge Growth in Mobile Broadband Services despite Recession
is part of Pyramid Research's Europe Telecom Insider report series. Telecom
Insiders are packed with trend analysis, industry best practices, market
sizing and forecasting, competitor analysis, and case studies, providing you
information you can leverage to make better business decisions.

Download an excerpt of this report here:
http://www.pyramidresearch.com/downloads.htm?id=5&sc=PR051209_INEUR1.3

Europe to See Huge Growth in Mobile Broadband Services despite Recession
is priced at US$595 and can be purchased online here:
http://www.pyramidresearch.com/store/ins_eur_090501.htm?sc=PR051209_INEUR1.3
or by contacting Jeff Claudino via email at claudino@pyr.com or telephone at
+1-619-229-9940.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries
-- a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities -- from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists -- with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organized into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
more information, go to http://www.unitedbusinessmedia.com.

Press contact:
    Jennifer Baker
    +1 617 871-1910
    jbaker@pyr.com



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