LONDON, May 13 /PRNewswire/ --

- MyThings Rich-Content, Customised Retargeting Ad Strategy Proves
Successful for Retail Giant PIXmania

Having successfully delivered a significant increase over non-customised
online ads, Pixmania.com has selected MyThings to manage and deliver the
company's behavioural targeting ad campaigns across Europe.

Behavioural targeting has long proven successful in exponentially
increasing ROI for online stores. As a leader in the competitive domain of
consumer electronics, PIXmania is well aware of the need to continuously
expand and improve the company's advertising strategy. After researching the
various technologies, and comparing performance results, Pixmania selected
MyThings Rich-Content Customised Retargeting as the company's exclusive
behavioural targeting platform throughout the 26 countries in which it
operates.

Based on proprietary algorithms developed in conjunction with analytics
expert Nuconomy, MyThings Rich-Content Customised Retargeting is able to
determine which products are of interest to site shoppers at different stages
of the purchasing cycle. MyThings then tailors the ad message delivered to
fit the consumer's exact state of mind, dramatically increasing the content's
relevance and impact.

MyThings Rich-Content Customised Retargeting does not save any personally
identifiable information, and functions wholly within the privacy guidelines
of both the U.S. and the E.U.

The results, as PIXmania discovered, are an impressive increase in
conversion rates and a dramatic decrease in the cost of acquisition.

"MyThings Rich-Content Customised Retargeting has proven an excellent
addition to our overall advertising strategy," commented Celine Vuillequez,
Marketing Director, Fotovista (Pixmania.com). "Once someone has seen a
product on our site, we know that they are interested. Showing them carefully
targeted ads at appropriate intervals, not only brings these shoppers back to
our site, it also improves the consumer experience. Site visitors appreciate
the personalised messages, including product specific sales and promotions,
which help them in the shopping process. "

"PIXmania is a true market leader in one of the most competitive fields,"
responded Anat Amibar, VP of Product Marketing. "It is a testament to the
strength of our product that PIXmania has chosen MyThings to handle their
entire retargeting account."

MyThings Behavioural Targeting tools dramatically increase the
average lifetime value (LTV) of site visitors and optimize sales for online
retailers by targeting the right user, with the right message, at the right
time.

About MyThings

MyThings is the premier provider of product-related content to increase
conversions and ROI for online stores. With the most comprehensive pre- and
post purchase product-related content database, matched to its global
registry of people's belongings, MyThings provides retailers and OEMs with
the rich content and services that optimize sales and boost retention rates.
MyThings also owns Trace.com, an international database of lost and stolen
property used by the world's top auction houses and law enforcement agencies.
Founded in 2004, MyThings has offices in London, England; Paris, France;
Chicago, USA; and Tel Aviv, Israel.

About PIXmania

Established in 2000, PIXmania.com is the largest European consumer
electronic products store on the Internet. Present in 26 countries,
PIXmania.com has 25 million unique visitors per month and more than six
million customers. With over 800,000 products, and 1,300 employees,
PIXmania.com owes its success to the high level of availability of its
products, its low prices, its speed of delivery and its numerous other
associated services.

Contact: David Kiashek, VP Sales & Business Development, MyThings Europe
    UK Tel.: +44-870-767-3465
    US Tel.: +1-605-488-7960
    E: dk@mythings.com