SUNNYVALE, California, May 19 /PRNewswire/ --

- Product to enable unified ad sales across media, applications and 
devices

GoldSpot Media Inc., a leader in interactive mobile media solutions today
released miAPI(R), a mobile interactive API set for third party developers
looking to integrate interactive advertising into their mobile applications.
The client-server API includes server XML interface to import campaigns from
existing online systems and handset API that offers flexible ways to
incorporate interactive advertising into carrier and open mobile platform
applications on iPhone, J2ME, BREW, Android, Symbian S60, RIM and Windows
Mobile 6.x.

While presenting a simple, easy to use interface, the miAPI(R) client SDK
abstracts third party developers from mobile specific idiosyncrasies such as
economizing ad distribution over available least-cost mobile data transports,
targeting the right ad to the right user at the right location, recycling the
ads across applications to maximize impressions, and rendering consistent,
high quality, interactive ads across diverse phone operating systems, device
aspect ratios and form factors.

"GoldSpot's miAPI(R) product serves any mobile campaign -- linear,
in-stream, in-app, transition, app-startup or interactive, across multiple
applications and devices," said Srini Dharmaji, Founder and CEO. "miAPI(R)
also provides inventory owners with the option to import online campaigns and
enhance them with mobile specific interactive capabilities to achieve the
best of online and mobile worlds - unified ad sales and trafficking
processes, and increased mobile ad revenues through reuse of online ad assets
for new mobile opportunities."

Even though mobile ad inventory continues to grow, the inflection point
at which pure rich media ad buys command a significant portion of annual
advertiser budgets has yet to be reached. Unified ad serving across mobile
applications such as games, video-on-demand, mobile TV, widgets and social
apps equips inventory owners with the volumes necessary to attract larger ad
buys for the mobile medium.

About GoldSpot Media

GoldSpot Media offers interactive mobile media solutions for all mobile
channels, devices, inventory owners and applications. Its unique solution
powers profitable new business and revenue models for the entire mobile
content value chain by delivering highly targeted, interactive ads in
real-time based on demographics, behavioral patterns, device type, context
and location. The privately held company is headquartered in Sunnyvale,
Calif. with R&D centers in New Jersey, USA and Bangalore, India and sales
offices in Europe.

miAPI, GoldSpot and GoldSpot Media are registered trademarks of GoldSpot
Media, Inc in the United States.