HAMBURG, Germany, May 26 /PRNewswire/ --     The fact that successful viral advertising doesn't always have to come
from the USA or England has been impressively demonstrated recently by the
Hamburg ad agency Grabarz&Partner for its client Bontrust. Two weeks ago the
agency uploaded a 75-second spot for the investment consulting firm on the
video sharing website YouTube. The lavishly produced film shows a world that
is completely made of banknotes, and in which the Abraham Lincoln
immortalized on dollar bills falls head over heels in love with a female
banknote and fathers children with her. Ending: "Make your money multiply
with us."

The film's spectacular success: the spot was viewed on YouTube alone over
500,000 times in only two weeks, commented on hundreds of times by users
throughout the world and rated thousands of times - with the maximum number 
of points.

What's more, the spot spread in no time in hundreds of private and
specialist blogs in Europe, the USA and Asia. The Internet video measurement
firm "Visible Measures" and the trade publication "Adweek" currently rate the
Bontrust ad as one of the top ten viral campaigns worldwide. Media budget for
the campaign: zero Euros (EUR 0,00).

Ralf Heuel, Head of Creation at Grabarz&Partner: "When the aim is to get
people to look at advertising voluntarily and maybe pass it on to friends and
acquaintances to friends and family, they have to be offered more than boring
product info. Viewers have to be entertained and the brand message has to be
conveyed in as spectacular a way as possible. And breaking a few taboos
doesn't do any harm either."

Juries of international creative competitions were also impressed by
the-not-quite-U-certificate film, short-listing it at the "Clio Awards" and
the "New York Festivals", for instance.

Credits:

    Agency Grabarz&Partner Hamburg
    Head of Creation: Ralf Heuel
    Creative Director: Ralf Heuel
    Copy: Paul Von Muehlendahl
    Art Director: Fedja Kehl, Petra Delitsch
    Agency Producer: Anne Hoffmann
    Client Consulting: Thomas Eickhoff, Jasmin Schwarzinger
    Advertising Management: Christoph Wesche
    Production House: Optix Digital Picture GmbH
    Producer: Steffi Beck, Tobias Ziegler, Andreas Rothenaicher
    Director Animation: Andreas Pohl, Marcus Geerts
    Music: Supreme Music, Hamburg
    Sound Design/Arrangement: Supreme Music, Hamburg
    Sound Engineer: Florian Lakenmacher, Felix Mueller, Maximilian Olowinsky
    Post Production: Optix Digital Picture GmbH
    Animation: Markus Geerts (Lead Artist), Michael Gottschalk, Florian Weyh,
               Marc Goecke Visual Effects: Marcel Lemme, Daniel Brylka, 
               Marina Henzel



Grabarz&Partner is an independent, owner-run advertising agency, who for
years belong to the most creative agencies in Germany. With around 185
employees, Grabarz & Partner looks after accounts from clients such as
Volkswagen, Volkswagen Commercial Vehicles, IKEA, EDEKA, DEVK and Gruner +
Jahr.

For further information please contact:
    Grabarz & Partner Werbeagentur
    Maike Briege
    Tel.: +49(0)40-376-41-229
    E-Mail: maike.briege@grabarzundpartner.de
    http://www.grabarzundpartner.de