BARCELONA, Spain, May 28 /PRNewswire/ --

- National daily newspaper in Spain expands advertising-supported online 
video with Brightcove platform

Brightcove Inc., the leading online video platform, today announced that
La Vanguardia, the highest-circulation daily newspaper based in Barcelona,
has selected the Brightcove platform to bolster its advertising-supported
online video initiatives. La Vanguardia's website producers will use the
Brightcove platform to publish video content on its popular newspaper
website, integrate advertising and expand distribution through search
engines. Sony, Peugeot and Nissan are some of the first brands to advertise
in La Vanguardia's new online video offerings.

"La Vanguardia is a leading destination for news in Spain and we have
seen our online audience triple in size over the past two years, which
presents enormous opportunities to expand our digital initiatives and tap new
advertising inventory," said Ismael Nafria, director of digital content for
La Vanguardia/Grupo Godo. "Video has become a central feature for our website
and partnering with Brightcove enables us to significantly improve the
quality of the video experience for our fast-growing online community, expand
our reach to new audiences across the Internet, and boost the efficiency of
our publishing and advertising operations."

La Vanguardia publishes a large volume of video content including
breaking news and daily and weekly editorial features, while also maintaining
a deep archive of past video reports. Until recently, La Vanguardia developed
and maintained an internal online video solution. Now with the help of the
Brightcove platform, La Vanguardia can accelerate the publishing workflow and
take advantage of advanced features for improved video quality, search engine
optimization.

"La Vanguardia is a popular and highly-respected media organization, not
just in Spain but around the world," said Jeremy Allaire, Brightcove chairman
and chief executive officer. "We are very excited La Vanguardia has chosen
the Brightcove platform to support its online video initiatives and to foster
a more robust advertising business. This is also a significant win for
Brightcove as La Vanguardia represents our first entry into the Spanish
market as we continue to expand across Western Europe."

The deal with La Vanguardia was done in conjunction with Brightcove
partner, Universe Inside Entertainment, a Barcelona-based full-service
Internet television and rich media company offering comprehensive ongoing
service solutions to empower and support Brightcove customers in the region.

Brightcove currently counts more than 170 partners around the world as
part of the Brightcove Alliance, which consists of leading technology and
distribution partners who have integrated with the Brightcove online video
platform, as well as solution providers building customer websites and video
applications using Brightcove.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.

About La Vanguardia.es

La Vanguardia.es, the leading online news publication from Grupo Godo,
provides information about Catalonia, Spain and the rest of the world. Their
broad information offerings are continuously updated and focus on user
participation and the self-production of rich media content. Visitors have
also free access to La Vanguardia's complete newspaper archive from 1881 to
nowadays. www.lavanguardia.es.