MILTON KEYNES, England, May 28 /PRNewswire/ --

- ABS Capital Partners Attracted to Leader in Mobile Field Force
Solutions

O4 Corporation, global provider of mobile sales force automation
solutions for retail execution, today announced it had completed a $15
million Series A financing transaction led by ABS Capital Partners, a leading
later-stage growth company investor.

The deal marks another milestone in O4's surge to prominence in this
rapidly expanding software market segment. It also underscores the value
investors see in successful software companies that deliver on-demand
solutions in high-growth sectors.

"It's a very discerning market just now," said Desmond Miller, CEO of O4
Corporation. "Investors are looking for sector-leading companies with proven
products that deliver strong ROI to customers. They want to see a base of
established users, traction in the market, and an obvious, high-growth
trajectory."

O4 has clearly satisfied their investment partners on all fronts. In a
relatively short time, it has captured the attention of high-profile global
customers in the Consumer Products (CP) market it targets. It has already
delivered solutions to more than 60 customers across 20 countries - including
household names like Proctor & Gamble, Dyson and Black & Decker - and has
received numerous industry awards for thought leadership and innovation.

"We have a very high bar for potential investments," said Laura Witt,
General Partner at ABS Capital. "We only want to back those software
providers, like O4, that give their customers meaningful and immediate ROI.

"O4 provides the leading solution in addressing a high value problem for
the CP market. We have been impressed as we have talked to O4's customers
about how crucial its solutions are to their sales strategy."

O4 will use the financing to accelerate their development programs and
increase the global reach of their customer support services. They are also
implementing plans to expand their sales organization beyond their existing
offices in Milton Keynes, Atlanta and Sydney that currently service Europe,
North America and the Asia Pacific regions, respectively.

In stark contrast to current global economic conditions, O4 is already
recruiting at a rate of two new employees per week and expects its headcount
to double from 100 to 200 in the next 12 months.

"In the past year, the worldwide demand for next-generation field force
optimisation solutions has reached unprecedented levels", said Miller. "We
are fielding a constant stream of enquiries from companies large and small in
both modern trade as well as emerging economies such as China, India, Eastern
Europe and Latin America."

According to Miller, growth in demand reflects underlying industry trends
in the Consumer Products market that have gained further impetus in the
current climate.

"With the battle for consumer purchase decisions shifting from the
airwaves to supermarket aisles, Consumer Products companies are intensifying
their focus on field execution and management as the new battleground for
competitive advantage," said Miller.

O4's solution enables Consumer Products suppliers to automate and
optimise field sales, marketing, merchandising, and direct store delivery
operations. Its mobile software system closes the loop between head-office
management and reps in the field, increasing the speed and reliability of
information flowing between the shopping aisle and head office. With
immediate access to actionable information from the field, companies are
better able to monitor and manage issues such as out of stocks, trade
promotion compliance, ranging, share of shelf, and competitive activity. This
brings increased productivity, better customer servicing and dramatically
improved sales performance across multi-dimensional markets, retail outlets,
products and promotions.

Laura Witt and Bobby Goswami, General Partners at ABS Capital, will join
O4 Corporation's board of directors as a result of the transaction. ABS
Capital, has previously backed other leading software companies such as
Rosetta Stone, Inc. (NYSE: RST) and Double-Take Software (NASDAQ: DBTK).

"ABS Capital's backing of the vision and management at O4 - and their
experience with high-growth companies - will further extend our leadership
position in the global market as we continue to help our customers win at
retail," said Miller.

About O4 Corporation

Founded in 1998, O4 Corporation is recognized as the international leader
in Retail Execution Solutions, a rapidly growing, specialized sector of the
mobile/wireless business software applications market. O4 develops and
markets a comprehensive software solution targeted at Consumer Products (CP)
companies who have mobile representatives performing field sales,
merchandising, promotion, and/or delivery activities.

O4 markets its software worldwide through its regional offices in the
Americas, EMEA and the Asia Pacific region, and has delivered solutions to
more than 60 customers in 20 countries, including global leaders such as
Procter & Gamble, Dyson and Black & Decker. For more information, visit
http://www.o4corporation.com.

About ABS Capital Partners

Founded in 1990, ABS Capital Partners has established a strong track
record for investing in later-stage growth companies. With $1.5 billion under
management, ABS Capital helps companies choose the growth initiatives that
build the greatest long-term value. ABS Capital has partnered with numerous
portfolio companies to achieve successful outcomes, including over 40 initial
public offerings and acquisitions by market leaders like CBS Corporation, EMC
Corporation, LabCorp and Pitney Bowes Inc. For more information, please visit
http://www.abscapital.com.

For further information about O4 Corporation, please contact:

    Ian Evans, Managing Director, EMEA
    +44-(0)1908-843-622
    ievans@o4corporation.com