LONDON, May 29 /PRNewswire/ --

- Tim Brown, ex CEO of Behavioural Targeting Specialist Touch
Clarity, Joins Maxymiser to Further Develop Rapidly Expanding Conversion
Management Software Business

Online content optimisation specialist, Maxymiser
http://www.maxymiser.com has appointed Tim Brown as Chief Executive Officer,
as part of the company's drive to further increase market penetration of its
conversion management software portfolio. Brown is an experienced venture
capitalist (3i and Alta Berkeley) and he is also the former CEO of Touch
Clarity (acquired by Omniture Inc. in March 2007).

Brown joins a rapidly expanding business that has been at the
forefront of the online content optimisation market since being founded in
August 2006. Maxymiser recently announced a doubling of revenues
http://www.maxymiser.com/news/42.htm between Q1 2008 and Q1 2009. The company
is VC backed and in December 2008 secured a substantial investment of
GBP2million from Pentech and Scottish Enterprise's Scottish Co-Investment
Fund (SCF) http://www.maxymiser.com/news/39.htm to support the company's next
phase of growth.

Maxymiser also recently further bolstered its executive team
with the appointment of Wayne Morris (formerly of Yahoo) as Sales Director
http://www.maxymiser.com/news/40.htm and the company is actively recruiting
for other roles in the business to add to its 40-strong workforce.

Maxymiser now has in excess of 60 clients in the UK including
National Express, Alliance & Leicester, Wickes, Laura Ashley and T-Mobile.
The company is seeing a high level of demand for its conversion management
software products as marketers increasingly turn to online content
optimisation techniques in order address under-performing e-commerce
websites.

Commenting on his appointment as CEO at Maxymiser, Brown says,
"I am very excited to be joining an ambitious company that has already
achieved impressive growth. Maxymiser has firmly established itself as the
market leader in the conversion management software sector by being able to
tackle all aspects of website optimisation from testing and segmentation to
recommendation and personalisation with a truly integrated platform. For any
marketer looking to improve website performance, the Maxymiser solution
delivers a very strong price/performance proposition."

Mark Simpson, Founder and MD of Maxymiser, adds, "We are
delighted that Tim Brown is joining us as CEO. Tim's market knowledge and
experience will be invaluable as Maxymiser begins the next stage of its
business development."

Simpson concludes, "We are currently seeing a step-change in
the industry; to date, marketers have spent a fortune on driving traffic to
their websites, yet the overall drop-out of visitors to sites and worse still
the rate of abandonment by those with full baskets is staggeringly high. The
smart marketers are now looking at increasing conversion performance in order
to generate better online returns and this is where Maxymiser can have a real
impact on a company's bottom line."

About Maxymiser

Maxymiser Onsite Marketing enables organisations to manage
their conversion metrics and increase the effectiveness of any website's
content and design to deliver key metrics such as sales and click through
rates. Maxymiser gives clear statistical proof of what content and designs
work most successfully in converting site visitors and those which fail to do
so, enabling marketers to refine content and design to deliver increasing
ROI. Maxymiser's solutions include Content MVT for multivariate testing,
Content Delta for advanced visitor segmentation and Content BT for onsite
behavioural targeting. Founded in 2006, Maxymiser is the leading European
provider of Onsite Marketing solutions, serving over 60 clients and
partnering with many industry leading organisations.

For further information, please contact:

    Lisa Williams/Nicola Miller
    itpr
    t. +44(0)1932-57-88-00
    http://www.itpr.co.uk