TEL AVIV, Israel, June 2 /PRNewswire/ --

- In a Release Being Distributed Today to Over 100 Countries, Picaphone
Website Calls the Public Worldwide to Enter the Site and Participate in the
Creation of the World's First International Telephone Directory and Email
Database

Today http://www.picaphone.com launched one of the biggest international
projects on the Web - the world's first international phone book. In today's
press release in over 100 countries around the globe, the public is invited
to participate in the new Internet project, in order to create, for the first
time ever, an international telephone directory that is open to all, and that
will enable users to make free phone calls to any place in the world.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090602/349073 )

The site will allow immediate access to any phone number and
email address that users may need, anywhere in the world, thereby ending the
dependence on the exclusivity of information that phone companies currently
enjoy in every country. In addition, users will no longer need the services
of the phone companies to make calls and will be able to do that through the
site - without any cost. This is a conceptual revolution affecting the entire
telephony market around the globe, which will break the phone companies'
monopoly of the market.

From day one, the site will be available in 12 languages, covering 91% of
the world's population: English, Chinese, Italian, French, German, Spanish,
Arabic, Portuguese, Russian, Korean, Hebrew, and Japanese. The future
objective is the translation of the site into all languages. Users will enter
their information in their own language and in English, to enable
international information searching and sharing.

This innovative project is the initiative of Ori Shaked of Israel, and is
financed by the Shaked Family Foundation, among the founders of the
successful Internet companies 888.com, an Internet gaming site traded on the
London Stock Exchange, and shvoong.com, a global web knowledge sharing
platform, available in 34 languages.

Ori Shaked, the site's founder, says, "For the first time, the
http://www.picaphone.com site will allow everyone convenient, free and fast
access to phone numbers of individuals and companies all over the world,
without requiring the information services of the telephone companies and
having to pay for them. The success of this ambitious project depends on the
cooperation of web surfers all over the world. The target is to reach
millions of users within the first few months."

Website address: http://www.picaphone.com

For more information, please contact:

    Dan-Oren, Strategy and Public Relations
    Office +972-3-613-1222
    Maly Cohen-Braier, cell phone +972-52-696-1625
    Amir Dan, cell phone +972-52-696-1621