LONDON, June 4 /PRNewswire/ --

King.com (http://www.king.com), the world's leading online social games
company, and Mattel Inc., the worldwide leader in the design, manufacture and
marketing of toys and family products, today announced the launch of the
official and exclusive online skill game version of the classic board game
Scrabble, entitled Scrabble ZING 
(http://www.King.com/game/word-games/scrabble-zing/), in Europe.

King.com is the first online games site in Europe to offer the
skill-based version of the world's best-selling crossword board game that for
decades has tested the vocabulary skills of players. Scrabble ZING is
available for players in the UK as well as continental Europe.

Based on the game in which players battle to form words from individual,
jumbled lettered tiles, Scrabble ZING brings King.com this legacy to the
competitive world of online skill games. The original board game, and the
enduring image of its distinctive square tiles, has spawned everything from a
TV game show to the World Scrabble Tournament in Mumbai. Scrabble is
available in 121 countries in 29 languages. King.com's authorized version
gives a whole new audience of social gamers a chance to compete against
others for cash prizes and experience the thrill of bagging a "triple word
score" online.

"Scrabble is one of the ageless board games that for years has delighted
wily wordsmiths around the world," said Riccardo Zacconi, CEO, King.com. "We
are excited about providing the definitive classic word game that, like our
numerous other word games, challenges the creativity, knowledge and strategy
of players."

"Teaming up with King.com through our agreement with Real Networks, and
delivering one of the world's best-selling board games to skill-game
enthusiasts, allows us to reach even more Scrabble fans," said Geoff Walker,
Senior Vice President, Mattel Brands. "Just as Scrabble has become a mainstay
of word-game lovers, the version debuting on King.com will continue to tap
the passions of longtime aficionados online while introducing it to a new
generation of gamers."

About King.com:

Launched in 2004, King.com offers more than 140 different skill and
social games, with its premier gaming destinations King.com (www.King.com)
and MyGame.com (www.mygame.com). The site is available in nine languages and
promoted in 10 countries.

King.com is the exclusive provider of skill games for leading portals and
websites such as Yahoo!, MSN, AOL, Real Networks, Orange, NBC, freenet.de,
RTL, Sat 1, Endemol, MTV3, Web.de and other leading media companies. The
company is known for extending the brand of popular TV properties such as
"Who Wants To Be A Millionaire" and "The Biggest Loser."

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.

King.com's digital press kit, including gamer profiles, photos and
screenshots, is available at: http://consortpartners.com/clients/king.php.

About Scrabble:

A family favorite since 1948, the Scrabble brand crossword game has sold
more than 150 million sets worldwide. About 1.5 million Scrabble games are
purchased each year in North America, where it can be found in one out of
every three homes. Scrabble: Diamond Anniversary Edition was released in 2008
in celebration of the game's ongoing popularity. Through an alliance between
Mattel and Electronic Arts (EA), Scrabble has also landed on digital gaming
platforms including mobile phones, iPhone, iPod, iPod touch, Facebook and
Pogo.com, EA's online gaming destination.

About Mattel:

Mattel, Inc., (NYSE: MAT, http://www.mattel.com) is the worldwide leader
in the design, manufacture and marketing of toys and family products. The
Mattel family is comprised of such best-selling brands as Barbie(R), the most
popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American
Girl(R), Radica(R) and TycoR/C(R), as well as Fisher-Price(R) brands,
including Little People(R), Power Wheels(R) and a wide array of
entertainment-inspired toy lines. In 2009, Mattel is recognized among the
"100 Best Corporate Citizens," as one of the "World's Most Ethical Companies"
and as one of FORTUNE Magazine's "100 Best Companies to Work For." With
worldwide headquarters in El Segundo, Calif., Mattel employs approximately
30,000 people in 43 countries and territories and sells products in more than
150 nations. Mattel's vision is to be the world's premier toy brands - today
and tomorrow.

Media Contacts:
    For Mattel Inc.
    Sarah Allen
    sarah.allen@mattel.com
    Tel: 01628-500121
    07973-502336

    For King.com
    Kathy Johnson
    Consort Partners
    king@consortpartners.com
    Tel: +1-415-823-9566