TORONTO, June 4 /PRNewswire/ --

- Launches New Products So Companies Can Monitor More Than Just Social
Media Conversations

Sysomos Inc. today unveiled two new services that leapfrog current
offerings in the social media analytics universe: Sysomos MAP and Sysomos
Heartbeat intuitively and elegantly offer real-time access to an extensive
database of social and traditional media conversations, as well as detailed
information about sentiment, geo-demographics and key influencers.

"We provide businesses, brands and agencies with the kind of real-time
insight they haven't been able to get before," said Nick Koudas, Sysomos'
co-founder and CEO. "We help them see not only what's happening but where it
is happening, what it means, and who's driving the most important or relevant
conversations. We can give users a level of granularity and context that is
currently unequalled in the industry."

Sysomos' portfolio includes Media Analysis Platform (MAP), which lets
customers analyze and understand social and traditional media conversations,
including blogs, news articles, social networks, forums, video sites and
micro-blogs. MAP offers real-time results, geo-demographic and key influencer
information, collaboration tools, and value-added information to generate
detailed reports.

Sysomos is also introducing Heartbeat, a cost-effective, real-time
monitoring and measurement service that constantly updates snapshots of
social media conversations.

Sysomos was started in 2005 as an advanced research project at the
University of Toronto focused on contextual text analysis and data mining
technology. When Koudas and co-founder Nilesh Bansal started beta testing, PR
and advertising agencies asked for features that weren't available on the
social media analytics market.

Koudas and Bansal developed the new features, which have been
enthusiastically received by early adopters.

"We realized there was demand for better social media analytics tools,"
Koudas said. "In many respects, we depended on what potential customers
wanted to guide our development."

Sysomos' key features include:

    - Instant access to a comprehensive and spam-free archive, featuring
      billions of conversations (and counting)
    - Continually updated content from blogs, social networks, micro-blogging
      services, message boards, video sharing sites and news sources
    - Geography and demographic (age, gender, profession) information
    - Automated sentiment to assess whether conversations are positive,
      negative or neutral
    - Text analytics to identify key themes, emerging topics and trends
    - Measurable metrics about popularity, geographic/demographics and
      authority



"Of all the social media monitoring tools we took for a test drive,
Sysomos MAP was the most immediately productive," said Casian Moscovici, vice
president, research, with NATIONAL Public Relations. "We were able to get
speedy and relevant results from its uniquely comprehensive and constantly
updated archive."

For more information about Sysomos, visit www.sysomos.com. Media can
visit www.sysomos.com/launch for screen captures, logos and a video.

About Sysomos

Sysomos Inc. provides leading-edge social media analytics to customers
looking for insight and intelligence about what's happening. After three
years in development, the alpha version of our flagship product, Media
Analysis Platform was launched last September. Sysomos' investors include
GrowthWorks and the Ontario Centres of Excellence.