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Novarra Widgets Nominated in GSMA Mobile Innovation Grand Prix EMEA Tournament
CHICAGO, June 4 /PRNewswire/ --
- Vision Solution is the 'Most Innovative Value Added Service (VAS)
Platform' Contender
Novarra today announces that GSMA has nominated its Vision(TM) Widgets &
Mobile Content Framework for the Most Innovative Value Added Service (VAS)
Platform in the EMEA leg of the 2010 Mobile Innovation Grand Prix
competition. This prestigious award recognizes the leaders in the development
of innovative mobile products. During the EMEA event, ten companies from
around the world will compete in five categories, with two overall winners
awarded a trip to compete for the Mobile Innovation Grand Prix Cup at Mobile
World Congress, February 2010.
Novarra's Vision Widgets & Mobile Content Framework is built upon the
company's core mobile internet platform and browser which removes barriers
faced by operators and mobile content developers deploying rich internet
content and widgets. Widgets can be written and published once and delivered
with a consistent experience to handsets of many capabilities, even those
without a native widget runtime environment, thus overcoming fragmentation
challenges and ensuring mass-market reach. Novarra widgets drive consumer
adoption and every day usage, allowing users to transfer PC web habits to
mobile, personalize and share content.
"Novarra has been at the forefront of driving mobile internet innovation
and monetization for the last decade," comments Randy Cavaiani, vice
president, marketing. "The Vision(TM) browser and platform optimizes the
mobile web experience across all devices, from smartphones to feature phones
to netbooks and supports all content that makes up the fabric of the internet
including streaming video, Flash, advertising and now widgets."
"We are thrilled with the number of high-quality entries we received for
the EMEA leg of the 2010 Mobile Innovation Grand Prix competition," said Bill
Gajda, chief commercial officer at the GSMA. "This event provides a rare
opportunity for innovators to pitch new technologies to senior executives
within the mobile operator, IT and venture capital communities."
Novarra, the Internet Mobility Company, provides a high performance
mobile internet product suite for operators and content providers to create
new web-based services and revenue streams. Novarra's patented architecture
for web content transformation and network optimisation is open
standards-based and designed for mass-market, high volume mobile consumer
deployments. The solution delivers a high quality mobile user experience for
services including full rich web, search, widgets, premium portals,
personalisation, video and advertising as well as support for mobile sites.
Global, commercial deployments over 7 years on both 2.5G and 3G networks have
proven consumer satisfaction, uptake and increased data services revenues.
Novarra and Vision are trademarks of Novarra. Other trademarks are
properties of their respective owners.
Media Contacts:
Europe: North America:
Annette Leach Greg Venne
Hotwire PR Topaz Partners
Novarra@hotwirepr.com Novarra@topazpartners.com
+44-(0)-20-7608-2500 +1-781-404-2400






