NOORDIJK, The Netherlands, June 8 /PRNewswire/ --

- Novel Mobile Service AllAroundMe Uses Smart Navigation Technology to 
Provide Personalised Information on Shopping, Dining and Events - Wherever 
you are

With its novel mobile phone service AllAroundMe, launched in
The Netherlands on 8 June, Dutch company Mobzili provides location-based
information on shopping, entertainment, tourism and public transportation by
combining satellite and telecommunication technology with the latest and
greatest local information. AllAroundMe technology development was supported
by the European Space Agency (ESA) Technology Transfer Programme Office
through its Business Incubation Centre in Noordwijk, The Netherlands.

Sales in your favourite shop, a good restaurant in the
vicinity or a schedule for the nearest bus stop - all of this information is
channelled through your profile to adapt the offers to your taste and to your
exact location. You will receive the information on the spot. Through
cooperation with Uitburo Nederland, Dinnersite, Uitinbrabant and Belbios,
AllAroundMe features information on events, activities, public services and
shopping.

"With the overwhelming amount of information available and the
necessity to have access to it on the spot, it is difficult for customers to
find what they want while for organisations it is getting harder to reach the
right customers in the right moment and place. Mobzili is the answer," says
Reza Ladchartabi, co-founder of Mobzili.

Boost from ESA space tech support

AllAroundMe combines mobile GPS receiver localisation data
with corrective information from local GSM-3G mobile ground networks. "Like
this, AllAroundMe can estimate where the user is and provide relevant
information," explains Wojtek Chowanski, developer and co-founder of Mobzili.
In the future, AllAroundMe will work with the European navigation satellite
system Galileo to provide greater precision. Reared as a start-up in ESA's
Business Incubation Centre, Mobzili benefited from ESA's unique technical
expertise in telecommunications engineering. "ESA gave the technology
development a major push; Their experts contributed to AllAroundMe via
feasibility analysis and technical advice ," explains Chowanski.

Mobzili goes European - in near future

The next stage for Mobzili is already in sight. "We plan to
make our service available Europe-wide in the near future," explains
Ladchartabi. "But of course worldwide Mobzili coverage is our ultimate goal."

AllAroundMe is downloadable free of charge at
http://www.allaroundme.eu and runs on mobiles with internet functionality.
AllAroundMe freeware for iPhone and Google are currently being developed.