LONDON, June 10 /PRNewswire/ --

- Partners with Landor to harness collective power to change the world

Worldeka (www.worldeka.com), a social networking site and platform of
collaboration for the greater good, officially launches this week. Worldeka
founders, brother and sister entrepreneurs Charlie and Sophie Cox, partnered
with Landor Associates, one of the world's leading strategic brand consulting
and design firms, to build a brand that would transform the way people think
about, and engage with, social networking sites. Landor created the
positioning, visual identity, and house style for the new brand.

Worldeka, which means one world in Sanskrit, is driven by the belief that
together we can truly do anything and by connecting people, charities and
organisations with common interests and passions, the world becomes smaller
and far more can be achieved. Worldeka's altruistic manifesto is bold and
refreshing -harnessing the collective power of social media to change the
world.

"We strongly believe that collectively people can accomplish anything, so
we designed Worldeka to embolden the socially engaged, engender online
revolution and spark offline change," says Sophie Cox. "Worldeka is an
active, optimistic, and inclusive platform so it was important to have this
tone promoted through its design and communications." Mike Staniford,
Executive Creative Director of Landor's Sydney office adds, "In developing
the brand strategy with the Worldeka team, it became clear that Worldeka
needed a revolutionary spirit if it was to inspire and motivate the actions
of others and distinguish itself in an increasingly competitive social
networking market. As a brand it needed to be bold, confident and
uncompromising to reflect the attitude and passion of people and
organisations who believe in harnessing a collective power for good."

Landor shortened Worldeka to 'WE' as an identity, to embrace the concept
of the brand and represent its collaborative nature. There is no one Worldeka
identity; Worldeka's identity system encourages multiple design executions by
the community that engages with it, from the logo itself to the wider visual
language. The visual style of the brand is loud and uncompromising, helping
deliver Worldeka's message by mirroring its voice and the revolutionary
spirit that is making itself heard across the world.

While the platform has only been in development for a number of months
and has received little promotion outside of word-of-mouth, Charlie Cox says
Worldeka is already being embraced. "We've had almost 30,000 unique visitors
from over 80 countries, which tells us that Worldeka's premise is resonating.
People realise that being part of a wider movement amplifies their message
and is far more effective than trying to make an impact on their own. They're
interested in finding more ways to contribute, and tackling issues
collectively makes sense."

Worldeka's spirit of revolution and confidence in the power of
collaboration underpins everything it does as a brand. "In reducing the
signature identity down from Worldeka to the abbreviated 'WE,' its collective
nature is emphasised and a powerful narrative of messages begins to emerge,
inspiring members to rally behind mantras like 'Warriors Embracing,'
'Wireless Entrepreneurs,' 'Warranty Extended' and 'Welcome Enterprise.' The
many 'WE' logotypes deliberately attempt to prevent the brand from 'standing
still' amid global movement. The use of illustration has become the signature
style of the brand, allowing its revolutionary spirit to be clearly
expressed," says Staniford.

Sophie Cox says people are also being creative in how they use the site,
"Charities are creating dynamic public facing profiles to interact with and
attract more members; they're setting up projects and events and they're
working together. It's exhilarating to see our tools making a difference
whether it's two small charities putting on an event in London, or ten
charities coordinating relief in Africa. Individuals are also using Worldeka
to connect with like-minded people, promote campaigns and interact with
organisations they're passionate about. Additionally we're seeing people
mentoring not-for-profits in areas like marketing and web development,
starting polls and petitions and uploading all manner of social media - all
in the name of bringing about positive change".

Charities, volunteers, groups, businesses, and advocates wanting to join
the Worldeka revolution should visit www.worldeka.com.

Sophie Cox
    +44-7885-326-876
    sophie@worldeka.com

    Claire Crethar
    +61-404-055-705
    claire.crethar@landor.com