LONDON, June 15 /PRNewswire/ --

- First UK broadcaster to syndicate full episode, ad-supported online 
video content for catch-up viewing on third-party websites

Brightcove Inc., the leading online video platform, and UK broadcaster,
Five, today announced the launch of a landmark initiative that will allow
Five's viewers to embed episodes of their favourite television shows on their
websites, social networks and blogs. Five becomes the first UK broadcaster to
syndicate full episodes of popular programmes for catch-up viewing on
third-party websites. The initiative, which utilises the Brightcove platform,
gives Five the ability to expand the distribution of long-form, ad-supported
video content online and will also generate additional advertising income.

Partner websites and Five's own online properties, such as Five.tv and
FiveFWD, the cars and gadgets portal for young males, will be the first
websites to benefit from the deal. The syndicated player initiative will be
widely available later this year to third-party websites and to consumers who
will be able to add embeddable video content to their own favourite places on
the Web.

"Five's syndicated player initiative significantly extends the reach of
our online video programming in a way that is secure, high-quality, and
generates additional advertising revenue," said Paul Thornton-Jones, Five's
digital controller. "With Brightcove, Five has been able to launch the
ambitious catch-up online video offering in a very short amount of time,
despite the complex distribution and monetization requirements."

The syndicated player initiative employs the full range of capabilities
provided by the Brightcove online video platform including deep customization
of player design and functionality, as well as integration with a broad set
of advertising, content management and geo-location technologies. With the
average length of video content reaching 45 minutes, Five will leverage
multiple cue-point targeting to place in-stream advertising in long-form
online video programming. Capable of reaching more than 98 percent of
Internet users, the syndicated player initiative is built on the
industry-standard Adobe Flash(R) format, which is the number one platform for
video on the Web.

"Five continues to break new ground with innovative online video
strategies," said Jeremy Allaire, Brightcove chairman and chief executive
officer. "We are very happy Five has chosen to build its syndicated player
and audience network on the Brightcove platform, which represents an
important industry first in the UK market."

The syndicated player is the latest online video initiative to launch as
part of a company-wide agreement that enables Five to use Brightcove to
publish and distribute ad-supported video content across its online
properties, including Five News with Natasha Kaplinsky, Milkshake!, and
Australian soap opera, Neighbours.

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.