HANOVER, Germany, June 15 /PRNewswire/ --

- Redesign Completed on Time for the FIFA Confederations Cup 2009

    - The Official Sponsor of the 2010 FIFA World Cup South Africa(TM) has
      Also Integrated Interactive Content From ContiFanWorld. Available now 
      in Four Languages



Continental AG has completed the redesign of the
http://www.ContiSoccerWorld.com site just in time for the beginning of the
FIFA Confederations Cup 2009(TM) in South Africa. The soccer platform, which
was first launched in 2005, is online now with a new layout, offering not
only background reports on the country and people of South Africa, coaches,
stars and teams in the worldwide qualification matches, but also statistics,
attractive competitions and interactive content. The site is guaranteed to be
kept up-to-date thanks to a content cooperation with the sport information
service (sid), ensuring daily news updates from the world of soccer. "Our
"Insights" series is particularly popular even amongst media representatives,
providing regular information on individual players, the culture of the home
nation and Continental's activities in the worlds of soccer and tire
development. In order to reach even more soccer followers, we've decided to
offer the website in Spanish and French as well as German and English," said
press spokesman Alexander LÃŒhrs, speaking of the extended access. In
addition, parts of the previous online games platform
http://www.ContiFanWorld.com will be integrated into the new site. Dirk
Rockendorf, Head of E-Business for Passenger and Light Truck Tires,
explained: "In the future, we want to offer just one soccer website, but one
which caters for different target audiences. That's why we've added the
ContiTireTwist game from the start - to offer not only extensive information,
but also good entertainment."

Based on this philosophy, all the online campaigns of the official
sponsor of the 2010 FIFA World Cup now link to
http://www.ContiSoccerWorld.com, increasing the number of hits on the
company's site. "Soccer sponsorship has established itself as an ideal
communication platform for us. Having been motivated by the positive
experiences, particularly at the 2006 FIFA World Cup and UEFA EURO 2008, we
now want an even better connection to our numerous activities in the soccer
world so that we can achieve even greater transparency. We've also got some
ideas in the pipeline for interactive content for the FIFA World Cup 2010.
The opportunity for real soccer fans to win tickets for several-day,
all-inclusive trips with flights, transfers, accommodation and a match ticket
is just the beginning. So it's well worth regularly checking our new
ContiSoccerWorld site," insists LÃŒhrs. The new soccer platform has a modular
design and will continue to be expanded up to the 2010 FIFA World Cup(TM).
The next step is a Facebook integration, which will allow users to register
and sign on to ContiSoccerWorld via their Facebook accounts, amongst other
features.

With sales exceeding EUR24 billion in 2008, the Continental Corporation
is one of the top automotive suppliers worldwide. As a supplier of tyres,
brake systems, systems and components for the powertrain and chassis,
instrumentation, infotainment solutions, vehicle electronics and technical
elastomers, the corporation contributes towards enhanced driving safety and
protection of the global climate. Continental is also a competent partner in
networked automobile communication. The corporation employs nearly 133,000 at
approximately 190 locations in 35 countries.

Continental is the market leader in Europe for passenger and light truck
tyres. More than 30 percent of all new European cars leave the factory fitted
with Continental tires. The tyre divisions are an official sponsor of the
2010 FIFA World Cup South Africa(TM). For further details, please go to
http://www.ContiSoccerWorld.com.

Contact:
    Alexander LÃŒhrs
    Head of Public Relations, Passenger & Light Truck Tire Division
    Continental AG I Rubber Group
    BÃŒttnerstrasse 25 - D-30165 Hanover
    Ph.: +49-511-938-2615
    E-mail: alexander.luehrs@conti.de
    http://www.ContiSoccerWorld.com

    Image database at http://mediacenter.conti-online.com