NEW YORK, June 15 /PRNewswire/ --

- Light Reading's Mobile 2012 Virtual Tradeshow debuted on Thursday, June 
11, with the industry's leading mobile experts and over 1700 registrants and 
10 sponsors.

Light Reading (www.lightreading.com), the leading online publication for
the telecom industry, and Heavy Reading (www.heavyreading.com), its
prestigious market research division, produced their first virtual tradeshow
on June 11, The Mobile 2012 Virtual Tradeshow, covering the future of mobile
services. With 1,774 registrants, over 850 attendees, and 10 sponsors, Light
Reading's highly successful Mobile 2012 Virtual Tradeshow was the industry's
largest virtual tradeshow in the wireless communications industry.

Heavy Reading's leading wireless experts moderated the Mobile 2012
Virtual Tradeshow conference sessions, led by Conference Chair and Senior
Analyst, Gabriel Brown, with participation from Heavy Reading Chief Analyst
Graham Finnie and Senior Analyst, Patrick Donegan.

Keynote speaker Wim Sweldens, Vice President Alcatel-Lucent Ventures and
Network Technology, Bell Labs, discussed how rapid innovation cycles are
changing the face of mobile service development. Panel sessions covered
multiple aspects of mobile broadband including the Transition to LTE,
backhaul, the role of third-party developers, and the Evolved Packet Core.

"Virtual events are a great way to share high-quality content and
interact with a large audience," says Mobile 2012 Conference Chair, Gabriel
Brown. "Feedback from attendees and exhibitors is that they appreciate the
expense and time savings, and reduced environmental impact, of this format.

"Our technology-literate audience understands the tradeoffs between
in-person events and easy-access virtual events. As the underlying platform
continues to evolve, we'll be able to further improve the end user
experience."

The Mobile 2012 Virtual Tradeshow, which took place from 9 a.m. to 5 p.m.
ET, included all the elements of a live event and more, such as an auditorium
with four different panel sessions and one keynote session, as well as video
presentations and live Q&A; exhibitor booths on the show floor with chat
features allowing suppliers and buyers to interact; downloadable materials
from exhibitor booths; and a virtual lounge, the show's most highly
trafficked area with 475 visitors, allowing attendees to network with each
other.

Mobile 2012 Virtual Tradeshow sponsors included Platinum Sponsor
Alcatel-Lucent; Gold sponsors Fujitsu, Harris Stratex, and LSI; and Bronze
Sponsors Aricent, Ceragon, Motorola, Rad Data Communications, Radysis, and
WiChorus. The Mobile 2012 Virtual Tradeshow was promoted extensively via
Light Reading's Network of 400,000 unique visitors. This included targeted
promotions to Light Reading's Unstrung, the industry's leading 4G
publication, as well as its newly acquired RCR Wireless database of over
60,000 qualified email addresses. With a registration goal of 1,000
registrants, the Mobile 2012 Virtual Tradeshow tremendously exceeded goals
with more than 1,770 registrants from 90 different countries.

The Mobile 2012 Virtual Tradeshow is archived here:
www.lightreading.com/mobile2012.

For more information on Light Reading's upcoming virtual tradeshows
please email events@lightreading.com.

Contact
    Amy Averbook
    Light Reading
    +1-212-600-3373
    averbook@lightreading.com



About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business
technology communities, is an innovative business focused on serving the
needs of technology decision-makers and marketers worldwide. TechWeb produces
the most respected and consumed media brands in the business technology
market. Today, more than 13.3 million business technology professionals
actively engage in our communities created around our global face-to-face
events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources
like Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com,
and Financial Technology brands; and the market leading, award-winning
InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services such as next-
generation performance marketing, custom media, research, and analyst
services. TechWeb is a division of United Business Media, a global provider
of news distribution and specialist information services with a market
capitalization of more than US$2.5 billion

* 13.3 million business decision-makers: based on # of monthly
connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited is a leading global business media company.
We inform markets and bring the world's buyers and sellers together at
events, online, in print, and with the information they need to do business
successfully. We focus on serving professional commercial communities, from
doctors to game developers, from journalists to jewellery traders, from
farmers to pharmacists around the world. Our 6,500 staff in more than 30
countries are organized into specialist teams that serve these communities,
helping them to do business and their markets to work effectively and
efficiently.