LONDON, September 20 /PRNewswire/ --     Following a fantastic launch year AstleyClarke.com now has an
exciting second year ahead with the opening of its first showroom and launch
of the Astley Clarke 'Book of Jewellery' catalogue to further exhibit its
exquisite precious and semi-precious designer jewellery collection.

In addition to Astley Clarke's fabulous online boutique, from
September Astley Clarke customers will be offered the opportunity to view the
collections in person by appointment at Astley Clarke's first showroom. This
beautiful new showroom, located in London's Paddington, will offer customers
the chance to touch and feel the entire collection and experience Astley
Clarke first hand.

The 'Book Of Jewellery' catalogue has been shot by one of the
UK's top photographers and offers customers a beautiful new way of browsing
Astley Clarke's fabulous product lines.

Further to product and company growth this stylish and
innovative e-tailer achieved huge recognition amongst industry peers when it
was awarded Walpole's prestigious 'Luxury Brand Of Tomorrow'.

Astley Clarke currently showcases twenty-eight established
designers' exclusive collections and in doing so it continues to dominate the
luxury accessories field. In terms of product offering no other online
boutique has achieved the support of the following designers, offering
consumers the best possible premium selection:

Arunashi, Bill Amberg, Carolina Bucci, Como Blonde, Dana
Kellin, Dara, Flora Astor, Jordan Schlanger, Jordan Schlanger Diamonds,
Kimberley Selwood, Linda Bonovitz, Lisa Stewart, Luminesce, Missoma, Monica
Vinader, Nava Zahavi, Philippa Holland, Pippa Small, Robindira Unsworth,
Roshini, Saffron Lloyd, Stefan Tomas, The Hudson Collection, Vinnie Day,
Yossi Harari and Yummi Glass

Each purchase is beautifully packaged in Astley Clarke's new
elegant lined blue jewellery boxes making every delivery synonymous with the
new wave of luxury online shopping. Astley Clarke has even sourced hand-made
printed Japanese wrapping paper for gift purchases. Need something extra to
add to your outfit or want to treat yourself here and now? Astley Clarke
delivers jewellery worldwide. It also offers a same day delivery service in
London and will arrange delivery direct to you at home or at your desk.

Notes to Editors:

1) http://www.astleyclarke.com

2) Price points of products featured on site range from 
GBP50 - GBP10,000.

3) Astley Clarke Product Expert helpline - +44-(0)-870-850-5685.

4) The New Astley Clarke showroom is located at 6 Junction Mews,
London W2 and is by appointment only.

5) The Astley Clarke catalogue will be available from October.

6) Astley Clarke is an independent venture backed by the owners of
Smythson, Venrex (the Venture Capital Fund); and a number of online and
luxury specialist investors.

7) Astley Clarke is the brain-child of Bec Astley Clarke
(previously head of non-retail strategy at Tesco.com and iVillage) who is
working with Sarah Filippardos, a fine and designer jewellery buyer from
New York to build the range.

8) All purchases bought from Astley Clarke are delivered next day
in the UK Monday - Saturday and up to 3-4 working days world wide. There
is a same day delivery service for London customers.

9) Bespoke services include personal shopping, personal assistance
with bridal jewellery and engagement rings, gifts and jewellery boxes by
Astley Clarke.

10) The website currently showcases jewellery from 28 designers and
content will change seasonally, throughout the year.

11) Astley Clarke is updated daily and new product ranges arrive
every week.

For further information please contact: 

    Edward Green or Cara Hauptman
    Mission Media
    +44-(0)-20-7491-6680
    edward@mission-media.co.uk or cara@mission-media.co.uk