CUPERTINO, California, June 16 /PRNewswire/ --

- Campaign on Play's WAP Portal Bears First Fruit of Strategic Global
Alliance Between Mobixell and OgilvyOne

Mobixell, a leading provider of mobile advertising solutions, has been
selected by Play, a 3G operator in Poland, to deploy Mobixell's Ad-It(TM) as
the platform for its WAP channel. Play and Mobixell have trialled the new
advertising service on Play's WAP portal. The campaign ran from March-April,
during which time the operator ran 33 different advertising promotions,
including a premium campaign designed by Ogilvy Poland to promote the new
Motorola MotoROKR E8 handset. The MotoROKR campaign is the first venture
undertaken as a global partnership between digital marketing agency,
OgilvyOne, and Mobixell. The campaign was implemented by OgilvyAction, the
brand activation arm of the Ogilvy Group.

Mobixell is providing Play Mobile with a WAP Advertising solution powered
by the Mobixell Ad-It(TM) platform, including: inventory management,
trafficking, campaign management, business operation and the Ad Server
functions. Ogilvy Poland designed the Motorola campaign which featured on the
operator's WAP Portal and has generated an impressive Click Through Rate
(CTR) of 4.3% on average, reaching 13% at its highest.

Motorola's Director of Marketing for Central Europe, Ms. Malgorzata
Matusiewicz commented: "We are extremely excited about the dramatic results
achieved by our new music phone campaign. We are already using mobile
advertising as part of our ongoing marketing mix for product promotions."

Jonathan MacDonald, Senior Advertising Consultant at OgilvyOne added:
"Such results will naturally encourage other advertisers to consider
diverting part of their digital campaign budget into mobile campaigns, as
proving Return on Investment (ROI) from ad campaigns is becoming more
important than ever in these uncertain economic times."

According to Avichai Levy, Executive Vice President of Marketing at
Mobixell: "The next stage of the campaign might involve extending the variety
of adverts from WAP banners to include SMS, MMS and video advertising. Given
the exceptional results of the WAP adverts in Play, we look forward to seeing
the results of multi-media, cross-channel adverts. We hope to have this
opportunity with Play Mobile and its active and dynamic customer base."

Public Relations Officer of Play, Marcin Gruszka said: "Mobixell's
solution enables us to measure and monitor our WAP inventory online and to
see the impact of the campaign and compare it to alternative marketing
approaches. This activity allows us to see huge potential for mobile
advertising and new revenue streams, starting with WAP."

About Mobixell Networks

Mobixell Networks provides a comprehensive range
of mobile media solutions to enable service providers to deliver mobile
messaging, mobile advertising and mobile TV to over half a billion
subscribers worldwide. By partnering with over 300 mobile operators and
content players worldwide, including top tier carriers in five continents,
Mobixell is helping to create a richer mobile world. Mobixell's solutions
focus on enhancing the user experience to increase adoption, encourage
customer loyalty, and build on the operators' assets to introduce new revenue
streams. Founded in late 2000, Mobixell is a U.S based company with
additional offices in the UK, Germany, China and Israel. For more
information, visit the company's website at http://www.mobixell.com

About Mobile Network Operator Play

Play is the most dynamic developing mobile operator with the largest 3G 
quick access Internet network in Poland. Currently, from the operator 
service's which launched in 2007 use over 2 millions of customers and at the 
end of 2009 Play is to gain another million. Play is also the first operator 
in Poland where its competitiveness is hugely based on multimedia and 3G 
technologies.

About OgilvyOne

OgilvyOne Worldwide is the strongest, most experienced
and most highly awarded one-to-one marketing network in the world, with over
130 offices in 50 countries. It provides clients with a full range of direct,
consulting and interactive services to deliver profitable customer
relationships. The roster of clients is equally balanced between global
clients including American Express, Cisco, DHL, IBM, Lenovo, Nestle, SAP and
Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a
unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one
of the world's largest communications services groups.

OgilvyAction is the brand activation arm of the Ogilvy Group, a
through-the-line marketing services agency with 49 offices in 40 countries.
As a through-the-line marketing services agency, OA focuses on both driving
sales and building brand equity. OA help clients to win in The Last Mile(TM)
the distance a consumer travels between attitude and action.

Media Contacts: 
    Kirsten Scott/ Tim Focas 
    eclat marketing 
    Email: mobixell@eclat.co.uk 
    Tel: +44(0)1276-486-000