THIRUVANANTHAPURAM, India, June 17 /PRNewswire/ --     Tata Elxsi Ltd, India's leading embedded product design and engineering
company, today shared plans to aggressively pursue projects in the automotive
and aerospace sectors this fiscal.

The development center in Thiruvananthapuram, Kerala, India
focuses on supporting automotive and aerospace customers for high-reliability
and mission critical embedded software, hardware and systems, helping reduce
time to market and cost of product development. The center works on advanced
automotive technologies including Hybrid and Electric Hybrid vehicles,
setting up virtual test environment and executing virtual tests, designing
ECUs for various applications including AUTOSAR compliance, deploying Model
based design strategies for developing production code.

"The auto industry is currently focusing on fuel efficient and
hybrid technologies. We are currently engaged with numerous vendors who are
working to realize the dream of viable hybrid cars by the end of 2010. Our
offerings include prototyping and production stage support to customers
globally and we are also actively engaged with Automotive OEMs and Tier 1s in
their Hybrid Electric Programs. Our understanding of challenges and emerging
technologies in this area, and premium membership with consortiums such as
AUTOSAR has yielded positive results for us," said Mr. R Natarajan, VP
-Automotive and Aerospace Practice.

A premium member of Flexray and AUTOSAR consortium, Tata Elxsi
actively participates in Body Electronics and Specification Validation
activities for AUTOSAR, also partnering with multiple customers to execute
AUTOSAR projects and develop solutions for next-generation automotive
electronics.

Tata Elxsi has partnered in the development of Diesel Engine
Management System (DEMS) for a luxury car manufacturer in Europe. The scope
covers full responsibility and project management for DEMS-ECU development,
Diagnostics and Vehicle calibration for the EURO 5 emission and European
Onboard Diagnosis (EOBD) standards.

On the Avionics and aerospace domain, Tata Elxsi is leveraging
its core domain expertise and strong partnerships with aerospace OEMs and
equipment manufacturers by offering engineering, product development and
testing services for systems and subsystems in the aerospace industry.

Speaking about the avionics and aerospace focus, Mr. Natarajan
further added, "We have recently bagged a project in technology intensive
Aerospace and Defense domain from a European Tier 1 aerospace supplier."

About Tata Elxsi

(BSE Code 500408 NSE Code TATAELXSI,also traded on Bangalore
Stock Exchange and Delhi Stock Exchange).

Tata Elxsi (http://www.tataelxsi.com), the leading embedded
product design and engineering company of the multi-billion Tata Group based
in Bangalore, India, focuses on delivering outsourced Product Design and R&D
services and solutions to customers worldwide. It's supported by
state-of-the-art design and development centers in India and local presence
in the USA, UK, Germany, France, Canada and Japan.

For more information

    Sanaj Natarajan
    Marcomm
    Tata Elxsi Limited
    Tel: +91-80-2297-9250
    sanaj@tataelxsi.co.in