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TAAP VisitorSpace(TM) in Close Proximity, Following Cannes Trial
BOREHAMWOOD, England, June 18 /PRNewswire/ -- TAAP VisitorSpace(TM) is a new product providing mobile information and
services for the 'visitor space'. It was created following a successful trial
of its TiPS(TM) technology with REED at the International Luxury Travel
Market event in Cannes. The venue, the Palais De Festival, was selected
because it was regarded as particularly hostile for mobile and cellular
technologies.
VisitorSpace(TM) allows users to view information dependent on where they
are physically located, using interactive maps. Hence it allows "space
owners" at events; conferences etc., to target people based on their specific
location. A network of low-cost TiPS(TM) within a building or venue can be
used to deliver an enormous range of interactive applications for business
users or consumers.
Steve Higgon, TAAP's Product Architect comments that "VisitorSpace(TM) is
now viable because the mobile market is mature and because of consumer
awareness, mainly driven by Apple and its iPhone. This makes exciting new
applications possible and commercially viable."
VisitorSpace(TM) provides 'space owners' with valuable information and
offers new ways of marketing to, and engaging with mass audiences. It allows
foot fall and time-stamped location information to be collected and analysed.
Its GeoForms(TM) capture dynamic data and provide information and
applications relevant to the user's position or proximity to something. This
is ideal for exhibitions and conferences; for instance providing a voucher if
a user visits an exhibit and subsequently passing the sales lead to the
exhibitor.
Gordon Smillie, TAAP's CEO, formerly Microsoft's UK Sales Director,
commented "I was excited to join TAAP because of its potential, which is
based on a rich and diverse set of technologies and applications. It's a
horizontal platform of technologies that can be delivered into any vertical
market."
VisitorSpace(TM) will be available late August 2009 for Apple iPhone,
Microsoft Windows Mobile and Blackberry devices.
It will also be simultaneously available via the TAAP Store - the "app
store for business".
VisitorSpace(TM) and TiPS(TM); are recent additions to its product
family, which includes TAAP Field Force and TAAP Data Capture products,
already used by many global enterprise organisations.
About TAAP
TAAP is a leading provider of software solutions which allow
organisations to mobilise their operations using hand held computers. Its
award-winning agile application platform allows new systems to be delivered
"OnTAAP", that is, fast, flexibly and at low cost.
Contact TAAP
Tel: +44(0)845-230-9787
Email: angela.walker@ontaap.com
Website: http://www.ontaap.com






