LONDON, June 18 /PRNewswire/ --

- Journey Dynamics, Traffic Technology Provider, Launches Driver
Personalisation Technology - MyDrive - for Superior Routing and the Highest
Levels of Accuracy in Calculating Estimated Journey Times Across All
Countries

Journey Dynamics, traffic technology provider,
http://www.journeydynamics.com today announces the launch of its driver
personalisation technology - MyDrive - which allows satnavs or other
navigation devices to learn the way each individual drives. This dramatically
improves the accuracy of the estimated journey time, and so removes one of
the biggest issues in using satnav devices. The MyDrive version for Western
Europe is available immediately and other regions will roll-out later this
year.

John Holland, CEO at Journey Dynamics, traffic technology provider,
comments, "MyDrive learns how you drive and by taking into account your
driving behaviour on each road type, dramatically improves estimates of
journey times in all countries. MyDrive also uses that information to provide
personalised routes that best suit your driving style."

Designed to operate globally and on the widest range of technology
MyDrive is compatible with all the current routing engines and navigation
solutions in use today http://tr.im/oTR4 . It is available to application
developers, device manufacturers, technology partners and third party
software developers for logistics companies.

Holland continues, "This MyDrive technology will revolutionise the
current generation of satnavs. MyDrive doubles the accuracy of journey time
forecasts. In fact, if you were to use all of Journey Dynamics technology you
would more than triple the accuracy http://tr.im/oTRP ."

By implementing MyDrive within a conventional routing engine, that uses a
fixed or static speed associated with each road class, it provides
significant improvements in the accuracy of forecasting journey times in all
countries. Depending on the architecture of the routing engine MyDrive also
has the ability to deliver smarter, personalised routing options.

Holland comments, "The current generation of satnav devices will always
be inherently inaccurate due to the very marked difference in vehicle
performance and, more significantly, driver behaviour. MyDrive addresses
these issues and allows drivers to take far more control over every journey,
invariably improving the driver experience http://tr.im/oTRl ."

As MyDrive learns more about an individual driver's style it performs
better the more you use it. Holland comments, "Users invest time in
developing their MyDrive 'personality', which positively influences them to
remain loyal users of their particular supplier's devices and products."

As part of traffic technology provider Journey Dynamics' continuous
commitment to enable smarter routing, provide routes that avoid congestion
and more accurate journey time forecasts, MyDrive has the potential to
transform the journey planning experience and reduce both the environmental
and financial costs of travel. Holland concludes, "By delivering effective
personalised journey planning across the entire road network, there is a very
real opportunity to reduce congestion significantly by making more efficient
use of the entire road network as well as demonstrating the beneficial impact
of driving at different times of day insert http://tr.im/oTRx ."

About Journey Dynamics

Journey Dynamics is a provider of traffic technology and information for
highly accurate and personalised traffic speed forecasting and routing.
Journey Dynamics has developed technologies and information that can
radically improve the accuracy of forecasting journey times as well as
providing smarter and more personalised choices of routes.

These offerings from Journey Dynamics address the very real issues that
exist whenever routes are generated and journey times are estimated - routes
don't reflect congestion, time of day or day of week and journey estimates
are developed from a complete lack of information on how fast a driver can
actually go on a particular piece of road. It is only by solving these
fundamental requirements that accuracy of forecasting and selection of the
smartest/best route can be made. http://www.journeydynamics.com

About MyDrive

Developed by Journey Dynamics, MyDrive is an intelligent software
component that learns individual driver behaviour and then applies this
knowledge to help offer personalised routes and deliver highly accurate
journey time forecasts. MyDrive factors over 45,000 different combinations of
driver behaviour and typically doubles the accuracy when forecasting journey
times. When MyDrive is used in conjunction with Journey Dynamics high
resolution TrafficSpeeds speed forecast product, the accuracy of forecasting
a journey time is more than tripled when compared to current forecasting
capability. MyDrive is quality assured on over 10,000 real journeys, and
performance is calculated at different times to measure accuracy as the
system learns.

For further information, please contact:
    Olivea Nixon / Will Gardiner
    The itpr Partnership
    Tel. +1-932-578-800
    http://www.itpr.co.uk

    John Holland
    Chief Executive Officer
    Journey Dynamics
    Tel. +1-483-685-550
    http://www.journeydynamics.com