DUBLIN, June 22 /PRNewswire/ --

- Casual Games Leader's First Foray into "Social Gaming," Attracts 5
Million Monthly Users After 6 Months as Public Beta

PopCap Games, the leading developer and publisher of casual games, today
announced that Bejeweled(R) Blitz, the 1-minute version of its mega-hit
franchise Bejeweled for Facebook, has officially launched and is now out of
beta. Relying entirely on its own merits, the "social" version of Bejeweled
has become a Facebook phenomenon, attracting more than 5 million monthly
users after quietly debuting in beta form in late December of 2008. With new
users joining at a rapidly increasing rate, Bejeweled Blitz now adds a new
friend to the fold every second.

"One-minute Bejeweled was initially an in-house joke," said Jason
Kapalka, PopCap's chief creative officer, "because who'd think anyone would
play a 'casual' game with such a frenzied time limit? But it turned out the
one-minute timer actually made the game more accessible, as a bite-size
entertainment for people busy doing other things on Facebook." John Vechey,
PopCap's head of online and social projects, added, "The social nature of the
game felt like the missing link. Playing Bejeweled on your own was always
fun, but playing with and against family and friends takes it to another
level."

While PopCap is not providing any details of its future plans for social
versions of its other hits such as Peggle(TM), Zuma(R), Bookworm(TM), Plants
vs. Zombies(TM) and Chuzzle(TM), the success of Bejeweled Blitz is
intriguing. More than 75% of the 5 million monthly active users are female
and so far over 1 billion sessions of the game have been served. At this
juncture the game, in which players race to score as many points as possible
in a 60-second version of the world's most popular match-3 puzzler, attracts
2 million players daily.

"Social gaming is a catalyst for growth in the games market and in social
network services," said Billy Pidgeon, video games analyst at Game Changer
Research. "Giving consumers more communal and connected ways to enjoy video
game content with their ever-growing online networks drives awareness and
usage of the game in question while also making the gameplay experience
itself richer and more compelling. Accessible and entertaining games on
social networks are in effect massively multiplayer experiences that appeal
to everyone."

About PopCap

PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of "casual games" - fun, easy-to-learn, irresistible computer games
that appeal to everyone from age 6 to 106. Based in Seattle, Washington,
PopCap was founded in 2000 and has a worldwide staff of over 220 people in
Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its
timeless games have been downloaded more than 1 billion times by consumers
worldwide, and its flagship title, Bejeweled(R), has sold more than 25
million units across all platforms. Constantly acclaimed by consumers and
critics, PopCap's games are played on the Web, desktop computers, myriad
mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and
more), popular game consoles (such as Xbox 360 and Nintendo DS), and
in-flight entertainment systems. PopCap is the only casual games developer
with leading market share across all major sales channels, including Web
portals, retail stores, consoles, mobile phones and MP3 players.

The PopCap logo and all other trademarks used herein that are listed at
http://www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Other company and product
names used herein may be trademarks of their respective owners and are used
for the benefit of those owners.

International:
    Cathy Orr
    corr@popcap.com
    +353-1-646-8107