NEW YORK, June 29 /PRNewswire/ --     Globalpark ( http://www.globalpark.com ), a leading provider of panel,
community and survey software, today launches the latest version of its
Enterprise Feedback Suite (EFS). EFS 7.0 ( http://www.globalpark.com/EFS7 )
enables researchers to turn research panels into communities, and includes
enhanced performance, engagement and quality features. This new version will
enable organizations to gain greater insight into customers, employees and
partners, to drive new product innovation and extend loyalty, revenue and
reach.

New community features; improved respondent engagement

In response to market trends, Globalpark has added new community features
that allow organizations to interact and engage with customers more
effectively. For example, participants can post blogs, share videos,
participate in discussion forums, and rate other members. These new community
features turn a traditional research panel into a perfect platform for online
ethnography and collaborative product innovation. Other enhancements further
increase engagement across demographics, including: integrated SMS abilities,
dynamic Flash questionnaires, and accommodations for visually impaired
participants.

Continuing Globalpark's commitment to quality

With this release, Globalpark further extends its reputation for quality.
To give users increased confidence in the accuracy of their data, a number of
quality assurance features have been added, including: automated duplicates
checking, panel tracking to ensure ISO compliance, and on-demand integration
with RelevantID, the market leader in digital watermarking and fingerprinting
techniques, to ensure your respondents are who they say they are.

Improved efficiency and scalability

Another goal of EFS 7.0 was to make life easier for users. Numerous
time-consuming procedures have been improved or automated. For example, new
copy, import and export functions are 8-times faster, and the message set is
now available in 29 languages for multilingual surveys. Scalability has been
improved to allow an almost limitless amount of variables per survey, without
having to split them into several projects. Other improvements include an
increased amount of master data per installation, and notably better
performance for panels with hundreds-of-thousands of members.

"We are excited by this latest release," said Conny Pfeiffer, Director
Project Management from ODC Services GmbH, the online data collection company
that runs opinion-people.com. "EFS 7.0 will help us keep our panel members
engaged, by further integrating with mobile devices and enabling
surveytainment. Additionally, we will be in a better position to serve our
clients, who want to explore community activities within research for added
insight."

Lorenz Graef, CEO of Globalpark said, "The launch of the new EFS 7.0
platform displays Globalpark's commitment to innovation and underscores the
company's position as a leading provider of online research software. We have
worked closely with our customer base to bring this latest release to market
and we are confident that Enterprise Feedback Suite is the best vehicle for
organizations of all sizes to gain real-time insight into what matters across
their businesses."

For further information, please visit: http://www.globalpark.com/EFS7

About Globalpark

Globalpark provides panel, community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behavior of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG,
TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research
pioneers, with across the US, UK, Germany and Austria. For further
information,

please visit http://www.globalpark.com