LONDON, June 30 /PRNewswire/ --

- KT, SK Telecom and LG Telecom join forces to provide new enhanced 
services for customers incorporating GSMA's Rich Communication Suite key 
features

The GSMA today announced that the world's first interoperable enhanced
communication service incorporating key elements of the GSMA's Rich
Communication Suite (RCS) specifications is now a live commercial service in
South Korea. The GSMA's RCS initiative is supported by some of the world's
leading handset vendors, core network vendors and mobile operators including
KT, and SK Telecom, who joined the initiative to provide an interoperable
service solution in South Korea.

The services offered by the three South Korean operators include KT's
'show moov', SK Telecom's 'Mobile Messenger' and LG Telecom's 'OZ messenger',
and commercialise key features of RCS such as phonebook driven buddy lists,
presence capability that includes taglines and status, and voice calls and
messaging.

KT's 'show moov' client application is available for mobile and PC
platforms, so users can access RCS services from mobile and fixed terminals,
which is a key feature of the RCS specifications developed by the GSMA. Also,
SK Telecom and KT are actively collaborating with fixed line services. For
instance, KT 'show moov' is integrated with one of Korea's major portal's
e-mail, search services and SK Telecom' s mobile messenger is linked with one
of Korea's most popular messenger 'Nate On Messenger'.

"We are delighted that three leading mobile operators in South Korea, KT,
LG Telecom and SK Telecom, have together launched the world's first
commercial service incorporating key elements of the GSMA's Rich
Communication Suite," said Michael O'Hara, CMO at the GSMA. "We live in a
world where users want to access and share information at any time, any place
and from any device, and the GSMA's RCS initiative provides operators with
the ability to launch a variety of new and enhanced communication services
that fulfils this need."

The GSMA's RCS initiative will provide an exciting, feature-rich
portfolio of communication services that operators will be able to offer
their customers. RCS unleashes the communities hidden in a user's phone book
and with one simple click, the 'always on' user can share lifestyle
experiences and emotions using rich content such as images and video amongst
their closest 'buddies'.

Developed by the collaborative efforts of leading mobile operators,
vendors and telecommunication companies, RCS service features for the end
user include an 'Enhanced Address Book' with presence and capability
indications, 'Rich Call' facilities to exchange different types of content
during a call and 'Rich Messaging' that expands on traditional instant
messaging.

SK Telecom and KT are active participants in the GSMA's RCS initiative
and their newly announced, interoperable commercial services in South Korea
will provide significant opportunities for feedback, which will assist the
creation of new 'use cases' as the RCS specification focus moves into the PC
to mobile domain.

Further announcements on RCS trials and launched commercial services are
expected around the world in the coming year.

Operator quotes:

"KT show moov enables easy and convenient integrated fixed and mobile
communication. KT will continuously lead the market with the development of
next generation communication service," said Mr. Hoonbae Kim, VP of KT
Messaging & Roaming Business Division

"As an early member of the RCS Initiative, SK Telecom actively
participated in the process of standardization and IOT testing. Looking
forward, the company will continue its proactive participation in promoting
RCS services under close cooperation with other global players while fully
leveraging its extensive expertise and experience in technology and service,"
said Jae-Woan Byun, Senior Vice President and Head of Institute of Network
Technology at SK Telecom

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit http://www.gsmworld.com