LONDON, July 6 /PRNewswire/ --

- YouTube Display Ads Reached 18 Million People in the U.K. During the 
Month

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released data from the comScore Video Metrix service, indicating that
the total number of videos viewed online in the U.K. in April 2009 grew 47
percent versus year ago to 4.7 billion videos. The report also found that
21.8 million U.K. Internet users viewed a total of 971 million online display
ads on multimedia sites during the month, based on data from comScore Ad
Metrix, a recently introduced service in the U.K. providing competitive
intelligence on online display advertising.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

Google Sites Leads U.K. in Online Video Viewership

Google Sites ranked as the top U.K. online video property in April with
2.4 billion videos viewed, an increase of 58 percent versus year ago, driven
by the popularity of YouTube.com, which accounted for 99 percent of all
videos viewed on the property. BBC Sites ranked second with 79 million videos
viewed, followed by ITV Sites (34.7 million videos), Megavideo.com (31.7
million videos), and Microsoft Sites (30.2 million videos). Each of the top
ten video properties experienced double-digit growth during the past year,
while several saw their number of videos viewed multiply by a factor of two
or three.

Top U.K. Online Video Properties Ranked by Total Videos Viewed (000)*
    April 2009 vs. April 2008
    Total U.K. - Age 15+, Home & Work Locations**
    Source: comScore Video Metrix

         Property                           Apr-2008    Apr-2009    % Change
    Total Internet : Total Audience        3,178,930   4,659,215       47%
    Google Sites                           1,532,531   2,415,292       58%
    BBC Sites                                 47,495      79,416       67%
    ITV Sites                                 17,191      34,723      102%
    Megavideo.com                             10,298      31,743      208%
    Microsoft Sites                           23,907      30,205       26%
    Channel4                                  12,256      20,434       67%
    Dailymotion.com                           11,143      20,155       81%
    AOL LLC***                                 2,615      19,135      632%
    Fox Interactive Media                        N/A      18,919       N/A
    Facebook.com                               5,148      17,028      231%

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.
    ** Excludes Internet activity from public computers such as Internet
       cafes or access from mobile phones or PDAs.
    *** Now includes Bebo traffic.



"With nearly five billion videos viewed in the U.K. in April, online
video is a powerful and growing vehicle for online advertising placement,"
said Mike Read, SVP and managing director, comScore Europe. "The online video
market currently relies heavily on display ads for monetization, and in the
coming months and years we can expect that video ads will play an even more
prominent role. Despite the market's overwhelming size and audience at this
phase of the growth curve, it is also clear that we're still in the early
stages of advertising optimization and effectiveness in this increasingly
important entertainment channel."

18 Million People Were Exposed to a Display Advertisement on YouTube in
April

Of the 36.8 million U.K. Internet users in April, 35.4 million (96
percent) were exposed to some form of display advertising, which includes
static banners, rich media, and video ads. YouTube.com delivered display ads
to the most people in the multimedia category, with 18.5 million visitors
viewing a total of 621 million display ads. Metacafe ranked second with 1.6
million ad-exposed visitors, followed by WindowsMedia (1.2 million ad-exposed
visitors) and MySpace Video (1 million ad-exposed visitors).

Top U.K. Multimedia Display Ad Publishers Ranked by Total Display
    Advertising Exposed Unique Visitors (000)*
    April 2009
    Total U.K. - Age 15+, Home & Work Locations*
    Source: comScore Ad Metrix

                                      Total Display    Advertising Exposed 
        Property                      Ad Views (MM)   Unique Visitors (000)
    Total Internet : Total Audience      58,105             35,350
    Multimedia                              971             21,825
    YouTube.com                             621             18,492
    Metacafe                                 11              1,609
    WindowsMedia                              3              1,201
    MySpace Video                             4              1,002
    Justin.tv                                19                916
    Dailymotion.com                           9                909
    Supernovatube.com                         7                740
    Videojug.com                              2                585
    Veoh.com                                  8                429
    Mefeedia.com                              1                286

    * Reflects display advertising only, both standard and non-standard IAB
      sizes; excludes house ads and small ads (<2,500 pixels in dimension).



About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world. For more information, please visit www.comscore.com/companyinfo

Follow Us on Twitter
    twitter.com/comScore
    twitter.com/m_abraham
    twitter.com/gfulgoni