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Cott Beverages Manages Weather's Business Impact with Planalytics
LONDON, July 9 /PRNewswire/ --
Planalytics, Inc. announced today that Cott Beverages Ltd. ("Cott UK")
has subscribed to Planalytics' Consumer Insights(SM) Platform. Cott UK, a
subsidiary of Cott Corporation, one of the world's largest non-alcoholic
beverage companies, is using the service to analyze and plan for weather's
impact on consumer demand for its products.
Planalytics, through its Weather-Driven Demand (WDD) indices, quantifies
how much the weather alters consumer buying behaviour for specific drink
categories. Planalytics WDD indices identify by location, by week and by
product how much weather will strengthen or weaken demand up to a year into
the future. Armed with this information Cott UK is able to more effectively
project variations in sales volumes and make production, distribution and
pricing decisions that maximise sales and better align inventories with
demand levels.
"Weather is a very large factor for a company with a product portfolio
that includes waters, soft drinks and teas," said Tim Morris, Managing
Director of Planalytics' European Operations. "Certain weather conditions
will definitely trigger or dampen a shopper's need for different beverages
and Planalytics Business Weather Intelligence helps Cott UK better prepare
its business for these demand variations."
About Cott Corporation
Cott Corporation is one of the world's largest non-alcoholic beverage
companies and the world's largest retailer brand soft drink company. With
over 2,800 employees, the Company operates bottling facilities in the United
States, Canada, the United Kingdom and Mexico. Cott markets non-alcoholic
beverage concentrates in over 60 countries around the world.
About Planalytics, Inc.
Planalytics, Inc. is the singular global source of Business Weather
Intelligence(R) -- the actionable information companies need to understand
and optimize the impact of weather on their business. Weather is the most
volatile of all external factors affecting business performance and
Planalytics helps companies proactively manage this risk. Powered by an
unparalleled database of weather's financial and volumetric impacts,
proprietary forecasting technologies and market-specific expertise,
Planalytics' Business Weather Intelligence is essential to any company, in
any industry, looking to effectively shape strategies, pinpoint opportunities
and make more profitable decisions. For more information, visit
www.planalytics.com.
