LONDON, July 14 /PRNewswire/ --

- Acquisition Will Not Interrupt Service and Upgrades for Global
Address Validation Tool

Siperian, Inc. - developers of an award-winning master data management
(MDM) platform - today announced that the Company has reaffirmed its
relationship with Informatica as a result of Informatica's recent acquisition
of long-time Siperian partner AddressDoctor. As evidenced by numerous
successful joint customers, the Siperian MDM Hub and Informatica's offerings
complement each other. Siperian's customers will continue to receive ongoing
upgrades and service related to AddressDoctor technology as Informatica is
committed to providing AddressDoctor's partners with the critical global
address validation technology that each partner has come to rely upon. Today
more than 40% of Siperian MDM Hub customers leverage AddressDoctor for their
global address validation and data quality capabilities, resulting in greater
business efficiencies, more streamlined communications, enhanced marketing
efforts and increased profitability.

Data cleansing is an integral step of the data process flow within
Siperian MDM Hub. Informatica's AddressDoctor technology supports multiple
level address cleansing such as street level, delivery point validation and
geocoding for more than 200 countries and territories. By resolving master
data conflicts and creating a central shared repository of the best version
of the truth, business applications and customers can effectively use master
data to dynamically generate unified views of all their interactions and
activities with customers, products, and suppliers. This gives customers the
ability to synchronise reliable data with both operational and analytical
systems, which results in better decision making and significant cost
savings.

"High quality customer data is a prerequisite for many business
imperatives, including new customer acquisition and customer retention,
improved reporting and business intelligence, and operational efficiency
initiatives, including MDM and achieving a single view of the customer," said
Ivan Chong, general manager of Informatica's Data Quality Business Unit.
"Siperian MDM Hub customers will continue to benefit from the name and
address cleansing products and the scalable, global solutions which support
virtually all applications and volumes within an enterprise."

Address validation is critical to an organisation's customer and master
data management initiatives. To provide a better experience for customers and
to ensure they can take full advantage of their existing technology
investments, Siperian has developed partnerships with some of the leading
independent software vendors. According to a recent blog by Ovum analyst
Madan Sheina, "Siperian has been one of the more 'open' MDM providers in the
market, maintaining links to a variety of data quality vendors in the
market."

"Unlike other MDM solutions, Siperian provides out-of-the-box integration
with a variety of complementary solutions allowing our customers to leverage
their existing investments and infrastructure and achieve a fast return on
investment," said Peter Caswell, CEO of Siperian. "With improved reliability
of address data, companies can finally benefit from their critical marketing
processes and efficiently and cost-effectively attract new customers,
decrease the amount of returned mail which reduces operational costs, and
increase revenue by ensuring direct marketing materials reach their intended
customers."

About Siperian, Inc.

Siperian's Master Data Management (MDM) software platform provides a
reliable and unified view of critical customer, product, supplier, and
employee data to business users in Global 500 companies across 15 different
industries. Through improved access to real-time information from distributed
data sources, organisations can achieve higher profitability while reducing
operational costs and improving compliance. Siperian's MDM Hub(TM) is a
flexible and integrated software platform that significantly lowers total
cost of ownership and delivers faster time-to-value and superior
return-on-investment. Siperian meets the needs of data intensive companies by
enabling them to improve customer relationship management, sales and
marketing, regulatory compliance, and order-to-cash processes. With corporate
headquarters in Foster City, California, Siperian has offices throughout the
United States and in Toronto, Canada; the Company's EMEA operation is
headquartered in London. To learn more about Siperian visit www.siperian.com
or call +1-866-747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names
of actual companies or products mentioned herein may be the trademarks of
their respective owners.

MEDIA CONTACTS:
    Nancy Prendergast
    tannissan mae communications Ltd.
    +44(0)207-243-4440
    nancy@tannissanmae.com  

    or

    Chris McCoin or Richard Smith
    McCoin & Smith Communications Inc.
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com