LEEDS, England, July 27 /PRNewswire/ --     Voucher codes and discount vouchers site VoucherSeeker has added a new
feedback system, which aims to open communication between VoucherSeeker site
users and the VoucherSeeker site, regarding whether a voucher code or offer
works or if it was useful.

"VoucherSeeker is constantly checking and updating the validity of
vouchers and offers, but with user help, we can now act more quickly to
remove vouchers users feel are no longer useful," explains Ed Wilkinson,
VoucherSeeker Director.

Getting feedback from users is invariably one of the best steps a company
can take in order to build a relationship. It helps to create trust and can
ensure loyalty as users feel they are being listened to and valued, which can
lead to the creation of a community for users, where brand loyalty is further
established. Feedback can also help improve the usability of products.

Some discount codes sites have earned a bad reputation for detailing 
out-of-date offers, which are displayed along with valid offers. Users are not
becoming aware of this until the last possible moment, when they have filled
out all their information and are at the buying stage of the retail process.
It is no surprise therefore that users abandon their shopping carts, feel
increasingly frustrated with the site and this can lead to the loss of sales
and even the boycotting of the site in question.

Already an innovator, VoucherSeeker is keen to further differentiate
itself from such sites.

The site has developed new functionality which it believes will make a
real difference. If a user now stumbles upon any out-of-date vouchers, say
for example Vodafone promotional codes, they can now be quickly and easily
reported and subsequently updated or removed with little hassle to the user.
This means that future site users do not come across the same Vodafone
promotional codes, starting the frustration-abandonment cycle again.
Furthermore, users will also be able to state whether the promotional code
was useful to them when trying to purchase a product.

"We pride ourselves on ensuring we provide our voucher seekers with
accurate results," states Ed. "As an avid voucher seeker myself, I know
there's nothing worse than getting almost to the end of a purchase only to
find out the deal isn't working as it should." He adds, "We are constantly
updating the site's discount vouchers and offers to ensure that the
information displayed is correct. However, with the help of our users we can
now fix any problems quicker than ever before. I particularly like the new
functionality for extending a community feel to the site. By letting us know
of a problem, you won't personally gain straight away, but you will from
someone else who may have reported a problem on another deal which we can
sort out before you go and use it."

Voucher codes site VoucherSeeker has a good track record of listening to
its users to ensure its service is second to none. In a flourishing
market, it is important that it establish a good working relationship with
users and easy communication channels. This involves a constant process of
adding value to users' experience of the site. Its work seems to be
paying off, a recent survey commissioned by VoucherSeeker found that user
satisfaction was running at an impressive 95%.

According to a report by Econsultancy, the vouchers industry continues to
grow and will reportedly drive more than GBP4 billion in online retail sales
this year. The market has grown by 22% year-on-year to a value of GBP3.82
billion by 2008. The sites provide users with easy access to deals such as
Currys discount codes and Orange promotional codes, at a time when money is a
problem for the average family and consumers are searching for cheaper deals
on household items and brands such as Littlewoods discount codes.

"It is really important to VoucherSeeker that users now have an easier
way in which to communicate directly with the company. Whether this is to say
something is out of date, or that they like a particular voucher,
VoucherSeeker will always be listening and open to feedback."

The new functionality will ensure that VoucherSeeker can act quickly when
alerted to a discount which has become out of date. It also opens the company
to even more feedback from their ever savvy site users.

About VoucherSeeker

http://www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(TM) and ClickAngel(R) are trademarks of ClickAngel Ltd. All
other trademarks are the property of their respective owners.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk direct line: +44-113-380-0891.