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Susan Odell Joins TechWeb's Light Reading as Vice President of Sales and Marketing
NEW YORK, July 28 /PRNewswire/ --
TechWeb's Light Reading Communications Network (http://www.lightreading.com/),
the leading research-led media company serving the global communications
marketplace, today announced that Susan Odell has joined the company in the
newly created position of Vice President of Sales and Marketing.
Odell, who previously held positions as Vice President, Product
Management, and Vice President, International, with TechTarget, will lead
Light Reading's global media sales and marketing staff and be charged with
ensuring that Light Reading's online sales, marketing, and product strategy
meet the demands of the worldwide communications industry.
"We see tremendous opportunity in the global communications market, and
the addition of Susan Odell to the management team reflects our continued
investment in the expansion of TechWeb's Light Reading Communications
Network," said Tony Uphoff, CEO of TechWeb. "With the promotions of Michelle
Gray and Todd Marquez to publishers of Light Reading's Unstrung and LR's
Cable Digital News sites, respectively, and Amy Averbook to Corporate
Director of Marketing and Product Development, we now have the sales,
marketing, and product leadership team on LRCN to take our growth to the next
level."
Odell has proven technology media and leadership experience working on
major brands across IDG, CMP, TechTarget, and Safari Books Online. At
TechTarget, Susan helped build the company's Product Management department
from scratch, building its headcount to 15 people. She also increased Tech
Target's International revenues to US$3 million through a number of
acquisitions, joint ventures, and licensing agreements with media companies
in more than 20 countries.
"Susan's online product development experience will help Light Reading
build on its position as by far the largest and most influential online media
brand in the communications industry," said Joseph Braue, SVP/Group Director
of Light Reading. "And her international media market expertise will be
especially valuable as we accelerate our global initiatives such as Light
Reading Asia and Light Reading China, and expand our event business into
India." Odell will be based in Light Reading's Framingham, Mass., office.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.
About TechWeb
TechWeb (http://techweb.com/aboutus), the global leader in business
technology communities, is an innovative business focused on serving the
needs of technology decision-makers and marketers worldwide. TechWeb produces
the most respected and consumed media brands in the business technology
market. Today, more than 13.3 million* business technology professionals
actively engage in our communities created around our global face-to-face
events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources
like Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com,
and Financial Technology brands; and the market leading, award-winning
InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services such as next-
generation performance marketing, custom media, research, and analyst
services. TechWeb is a division of United Business Media, a global provider
of news distribution and specialist information services with a market
capitalization of more than US$2.5 billion.
* 13.3 million business decision-makers: based on # of monthly
connections
About United Business Media Limited (www.unitedbusinessmedia.com)
United Business Media Limited is a leading global business media company.
We inform markets and bring the world's buyers and sellers together at
events, online, in print, and with the information they need to do business
successfully. We focus on serving professional commercial communities, from
doctors to game developers, from journalists to jewellery traders, from
farmers to pharmacists around the world. Our 6,500 staff in more than 30
countries are organized into specialist teams that serve these communities,
helping them to do business and their markets to work effectively and
efficiently.
Contact
Amy Averbook
TechWeb's Light Reading
+1-212-925-0020 ext.112
averbook@lightreading.com






