ATLANTA, August 4 /PRNewswire/ --

- Segmented lead-nurturing program affords prospect engagement that
generates results

The Sant Corporation, the leading provider of software for sales
proposal, RFP and document automation, has discovered that sophisticated
marketing automation makes it easier for B2B marketers to send finely
segmented messaging to customers and prospects, thereby getting its message
in front of appropriate prospects at the appropriate time. Sant uses
Silverpop Engage B2B(TM) for its lead-nurturing program.

Silverpop(R) is the world's only provider of both email marketing and
marketing automation solutions specifically tailored to the unique needs of
B2C and B2B marketers. The Silverpop Engage B2B marketing automation solution
allows companies to maximize limited time and resources while increasing
revenue and accelerating the lead-to-sales timeline by enabling sales to
focus only on highly qualified leads. The solution is equipped with the data
and analytics to generate leads through landing pages, microsites, emails,
direct mail and telesales campaigns.

Before using Silverpop's market-leading marketing automation and lead
management solution, Sant marketers had to manually enter into a spreadsheet
prospect data for lead nurturing campaigns. "We were managing spreadsheets of
people at different steps of our lead nurturing process and trying to make
sure they were getting the right communications at the right time," said
Brian Vass, vice president of marketing, The Sant Corporation. "It became an
effort too daunting for us to continue."

Sant uses Engage B2B for all its lead-nurturing campaigns, customer
newsletters and maintenance announcements. The marketing group supports three
nurture campaigns that include a series of emails offering white papers and
articles that promote Sant's value proposition.

Additionally, The Sant Corporation is using Engage B2B to push into
several new vertical markets, tailoring message content for each. "We've been
able to take our general nurture efforts and mold them with the appropriate
language to create industry-specific lead nurturing campaigns," said Kimi
Fowler, marketing systems manager for The Sant Corporation. "Nurturing leads
with engaging content has led to tripling the email open and click-through
rates."

Another benefit The Sant Corporation has received from using Engage B2B
is the ability to better understand the impact of marketing activities on
sales revenue. Vass said before they didn't have the right information to do
a proper analysis on the impact of their campaigns. "Now we have the ability
to look backwards from a sales opportunity and see which marketing
initiatives had the greatest effect. Being able to tie revenue back to the
campaign justifies our investment."

After reviewing several marketing automation solutions, The Sant
Corporation chose Silverpop Engage B2B for its tightly integrated solution
with Salesforce.com, its ability to accommodate multi-track lead-management
campaigns and score leads based on behavior over time so that marketers can
provide the highest quality leads to the sales team. "We have the greatest
confidence in both the company and the product," Vass said. "Silverpop is a
process-driven company that provides us the best access to resources."

About Silverpop

Silverpop is the world's only provider of both email marketing and
marketing automation solutions specifically tailored to the unique needs of
B2C and B2B marketers. Its Web-based solutions enable companies to build
relationships with customers and prospects through the creation, automation
and delivery of relevant, online messaging. Silverpop's Engage platform helps
marketers create and manage multi-channel marketing campaigns that reach
millions of individuals-one at a time-enhancing lifetime customer value and
brand loyalty. Silverpop's Engage B2B marketing automation platform
seamlessly scores sales leads, nurtures them through the pipeline and
measures campaign return-on-investment. And Silverpop's strategic counsel,
service and support delivers the precise level of training and advice needed
to quickly improve campaign results and ROI. With offices in the United
States, England and Germany, Silverpop's engagement marketing technologies
are used by industry-leading brands throughout the world. Best practices and
white papers are available at www.silverpop.com.

Silverpop(R) is a registered trademark of Silverpop Systems Inc.
Silverpop Engage and Silverpop Engage B2B are trademarks of Silverpop Systems
Inc.

About Sant Corporation

The Sant Corporation is a provider of software for sales proposal, RFP
and document automation that improves sales effectiveness. Companies trust
Sant to improve productivity, increase sales and deliver consistent sales
documents to their customers. Sant is a privately held corporation
headquartered in Cincinnati, Ohio.

Contact:
    Wyatt Jefferies
    Silverpop Corporate Communications
    +1-770-763-3049