CAMBRIDGE, Massachusetts, August 5 /PRNewswire/ --

The global mobile gaming market will grow at a 16.6 percent CAGR to reach
US$18 billion in 2014, driven by the explosive mobile subscriber growth in
emerging markets, according to the latest report by Pyramid Research
(www.pyr.com), the telecom research arm of the Light Reading Communications
Network (www.lightreading.com).

In Mobile Gaming in Emerging Markets: Five Year Forecast and Impact
Analysis, Pyramid Research analyzes mobile videogaming market dynamics in
emerging economies. This is done by putting emerging markets in the context
of the overall mobile videogaming industry, taking a close look at the trends
and dynamics in gaming and mobile gaming, globally. This context analysis is
followed by a top-level examination of emerging markets, including their
mobile gaming-specific metrics, market enablers, adoption barriers, trends,
and opportunities. Also included are in-depth country analyses of eight
emerging markets: Brazil, China, India, Mexico, Nigeria, Poland, Russia, and
South Africa. We also forecast market growth and look at interesting business
models and initiatives. Download an excerpt of this report here:
http://www.pyr.com/downloads.htm?id=1&sc=PR080509_MOBGAM

Evolving along with the increasing penetration of mobile service and
handsets, mobile gaming is a promising industry, notes Jan ten Sythoff,
analyst at Pyramid Research and coauthor of the report. "Global mobile gaming
revenue reached US$6.9 billion in 2008, having grown strongly in recent
years, with emerging markets contributing heavily," says Sythoff. "Today,
apart from technological improvement and business-level innovation, the
global mobile gaming market is also evolving fast on account of mobile
adoption, and is expected to grow at a 16.6 percent CAGR during 2009 to 2014,
reaching US$18 billion in 2014," he adds. This growth will be the result of
both continued strength in emerging markets and increased usage in developed
markets.

"Although most in emerging markets cannot afford sophisticated devices,
they are eager to experiment and use mobile data services; this is true for
both mobile communications and entertainment, of which mobile videogames are
a major driving force," explains Sythoff. "For many users, handsets are the
first device they own that enables access to electronic forms of
entertainment," he adds. "Declining handset and data access prices have been
central to the increased use of data services in emerging economies; also,
because devices such as PCs and gaming consoles are less common, the mobile
phone has become the primary device for accessing content such as Websites
and games," he says. "This, combined with improving economic conditions, is
resulting in increased adoption of mobile content and data services."

The increased usage in developed markets will be fueled by the changes
the iPhone App Store has brought to these markets, where it is stimulating
competition and interest in mobile games.

Mobile Gaming in Emerging Markets: Five Year Forecast and Impact Analysis
is part of Pyramid's research report series. A blend of primary research and
qualitative analysis, Pyramid's research reports offer comprehensive coverage
of the fixed and mobile communications space and enable those in the
communications industry to stay ahead of changing market dynamics.

-- Download an excerpt of this report:
http://www.pyr.com/downloads.htm?id=1&sc=PR080509_MOBGAM

-- Purchase this report online:
http://www.pyramidresearch.com/store/RPMOBILEGAMING0907.htm?sc=PR080509_MOBGAM 
or through Amalia Vega at avega@pyr.com.

For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries
-- a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as
focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
more than 13.3 million* business technology professionals actively engage in
our communities created around our global face-to-face events, Interop, Web
2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and
The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
next-generation performance marketing, integrated media, research, and
analyst services. TechWeb is a division of United Business Media, a global
provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities -- from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists -- with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organized into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
more information, go to http://www.unitedbusinessmedia.com.

Press contact:
    Jennifer Baker
    +1-617-871-1910
    jbaker@pyr.com