Holiday Makers Turning to the Internet to Escape British Weather


LEEDS, England, August 10 /PRNewswire/ --     The 'barbeque summer' is an official wash out, with staycations quickly
becoming a thing of the past. Holidaymakers across the UK are searching for
cheap holidays abroad to enjoy the sun elsewhere. One place bargain hunters
are turning to for their holiday destinations are online voucher codes and
offers sites, such as VoucherSeeker. (http://www.voucherseeker.co.uk).

When the nation were confident there was going to be a warmer summer,
holiday destinations such as Butlins and Haven reported record booking
numbers, as holidaymakers strove to save money during the recession by
staying in the UK. However, since the Met office's admission that the summer
will be wet, travel websites have noted a surge in searches for holidays
abroad. Travel firm Lastminute.com said interest in "staycation" holidays in
Britain had peaked in June, when searches on its website for UK destinations
surpassed those for Spain.

"You can definitely tell the holiday season is here but the British
summer isn't!" states Ed Wilkinson, VoucherSeeker Director. "Where as
recently we have had voucher codes for tents from Littlewoods and outdoor
furniture from B&Q listed for those staying at home, we are now seeing more
people searching on the site for holiday bargains from such companies as
Thomson and Park Resorts for those wanting to get away. That's not to say
that people are entirely focused on travel: Vodafone promotional codes and
Currys discount codes continue to be popular."

Vodafone's promise of abolishing roaming charges this summer, together
with their offer of giving a GBP50 lastminute.com voucher on all 18 month
mobile phone contracts under GBP30 (Vodafone Passport) has ensured Vodafone
remains popular on VoucherSeeker.

Established high street retailers are also seeing the benefit of summer
spending. "We found Voucher Seeker extremely beneficial to our business-
experiencing a conversion rate of nearly 10% in the period of activity with
them," noted Kevin Barnes, Web Manager for BHS.

Top destinations sun seekers are now travelling to are Turkey and Egypt.
Holiday makers are choosing to take all inclusive holidays to avoid the
higher cost of Europe, thanks to the weaker pound which has seen European
destinations up to 30 per cent more expensive than previous years. To combat
this, holidaymakers are looking to online deals sites such as VoucherSeeker
to get discounts on their travel arrangements.

The quarterly e-Customer Service Index Survey (source:
eDigitalResearch/IMRG) found that almost 90% of people perceive the internet
to have the lowest prices, and that 60% said the current economic climate
made it more likely that they would hunt for bargains. Money off discounts
was by far the favourite type of offer, accounting for 60.4% of people, ahead
of free delivery on 21.5%, two for one purchases (16.2%) and free gifts
(1.8%).

Promotional code sites offer holidaymakers a range of discount vouchers
for money off holidays. Whether users are booking a holiday from travel
agents such as Thomson, deciding to book flights from Jet2 and Expedia, or
looking for somewhere to rest their head at hotels such as Hilton, voucher
code sites provide plenty of discount codes for money off, ensuring users
make savings.

VoucherSeeker have included promotional codes for hotel chains such as
Warner Leisure Hotels and MacDonald Hotels. Bargain hunters travelling
further afield have searched for voucher codes from brands such as
Skyparksecure and HolidayLettings.

Not only this, but holidaymakers can find discount vouchers for holiday
essentials also. The cost of holidays can add up when the prices of clothing,
footwear and even suitcases are included. Whether users want to buy sun
creams, clothing and footwear or essentials, they are turning to
VoucherSeeker for discounts.

Keeping the children entertained over summer, usually a daunting prospect
striking fear into many parents hearts, has just become easier. Attractions
such as Alton Towers and Legoland are offering vouchers for money off trips
for the whole family.

On average, parents spend GBP5.3 billion on entertaining their children
over the holidays. The cost of keeping boredom at bay continues to increase
as parents spend an average of GBP500 on games, day trips and activities, not
to mention GBP158 per child going on trips away from home, research by
Sainsburys has found.

"I think people tend to assume that promotional code sites such as
VoucherSeeker are only here to offer voucher codes on clothing, when really
we offer activities for the whole family for less. Entertaining your children
this summer shouldn't cost a fortune if you know where to look," says Ed.

Whether people are planning a quick getaway to the sun, or simply to keep
their children busy over the holidays, it seems that voucher code sites
continue to provide Britons with the opportunity to save money.

About VoucherSeeker

http://www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(TM) and ClickAngel(R) are trademarks of ClickAngel Ltd. All
other trademarks are the property of their respective owners.

For further information, please contact Deborah Read at VoucherSeeker:
email: deborah.read@clickangel.co.uk direct line: +44-113-380-0891.

© PR Newswire Association LLC.

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