LONDON, August 11 /PRNewswire/ --

- comScore Study Highlights Trend in Social Networking Usage Among 15-24 
Year Olds

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released an analysis of social networking among 15-24 year olds
indicating that more people in this age group are visiting social networking
sites versus year ago. While the average 15-24 year old is spending less time
overall on social networking sites, it appears to be due to greater
consolidation around a primary site.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

The number of 15-24 year olds visiting social networking sites reached
6.8 million in June, up 14 percent versus the previous year. Though the
overall audience of social networkers in this age segment is up substantially
during the past year, the time they spent on social networking sites is down
9 percent. The overall decline in time spent on the sites appears to be
attributable to younger users spending less time on secondary social
networking sites.

Profile of Social Networking Sites Among People Age 15-24
    June 2009
    Total U.K., Age 15-24, Home & Work Locations
    Source: comScore World Metrix

                            Total Unique Visitors (000)   Total Minutes (MM)
                                Jun-   Jun-      %       Jun-   Jun-      %
                                2008   2009   Change     2008   2009   Change
    Total Internet: Age 15-24   7,076  7,747      9     10,488 11,454      9
    Social Networking           5,998  6,821     14      2,419  2,211     -9
    Facebook.com                3,844  5,806     51        952  1,512     59
    Bebo                        3,860  2,790    -27       1034    392    -62
    MySpace Sites               2,409  1,818    -25        294    105    -64
    Windows Live Profile          N/A  1,630    N/A        N/A      8    N/A
    Twitter.com                   N/A    598    N/A        N/A     10    N/A
    Buzznet                       279    406     46          8      7    -12
    Digg.com                      365    375      3          0      1     78
    Tagged.com                    174    337     94          2     27  1,150
    DeviantArt.com                311    331      7         13      4    -67
    Orkut                         N/A    211    N/A        N/A     25    N/A



"Recent reports have suggested that 15-24 year olds in the U.K. are
moving away from social networking sites because they're no longer cool as
older users have encroached on their virtual space. comScore research
indicates that is simply not the case," said Mike Read, SVP and Managing
Director, comScore Europe. "In fact, more 15-24 year olds are using social
networking sites than a year ago, so there isn't any particular aversion to
the activity. What does appear to be happening is that younger users are
beginning to consolidate around Facebook and are spending less time on
competing sites."

Younger Social Networkers Move Toward "Older" Facebook

Despite the reports that younger users are moving away from social
networking sites to avoid their older counterparts, a demographic analysis of
the top social networking sites reveals just the opposite. Younger users are
increasingly moving towards Facebook as their primary social networking
destination; however, Facebook has a substantially older user profile than
Bebo and MySpace. Specifically, 77 percent of Facebook visitors are age 25 or
older, compared to 65 percent of Bebo visitors and 69 percent of MySpace
visitors.

Age Profile of Top 3 Social Networking Sites
    June 2009
    Total U.K., Age 15+, Home & Work Locations
    Source: comScore World Metrix

                                       % Composition Unique Visitors
                                    Facebook.com     Bebo       MySpace
                                                                 Sites
    Total Persons - Age                 100.0%      100.0%      100.0%
        Persons: 15-24                   23.0%       35.4%       31.5%
        Persons: 25+                     77.0%       64.6%       68.5%



"These data suggest that not only are younger social networkers not
avoiding their older counterparts, but they are actually gravitating towards
a site that skews more heavily towards users age 25 and older," added Read.
"It's likely that the age of one's peers on a social networking site is not a
critical factor in how 15-24 year olds will spend their time online. But as
people's digital media lives become increasingly fragmented, users are
craving the simplicity of fewer platforms - and the dominant social
networking platform right now appears to be Facebook."

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.

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