CAMBRIDGE, Massachusetts, August 12 /PRNewswire/ --

Indonesia is set for some huge growth in 3G service uptake over the next
five years, and operators are taking some creative steps to build out that
subscriber base, according to the latest forecast data and analysis from
Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading
Communications Network (www.lightreading.com).

In its latest round of quarterly forecasts, Pyramid Research predicts
that 44 percent of Indonesian mobile subscribers will be using a 3G device by
2014, which translates to a compound annual growth rate of 54 percent from
2008 through 2014.

Operators in Indonesia are starting to promote 3G-enabled services to
spur early demand, notes Charles Moon, manager at Pyramid Research and author
of Bali Hi: 3G Comes to Indonesia. "On a recent visit to Bali, I noticed a
Facebook mobile commercial being shown on TV,"Moon writes. "My first reaction
was surprise, as I wondered if nationally broadcast TV commercials were the
most efficient way for mobile operators to reach that tiny segment of
high-end subscribers who might be tempted to upload photos through their 3G
devices. Then it occurred to me that the operator was actually achieving
something far greater than just reaching out to a small portion of its user
base." Read the full Pyramid Point "Bali Hi: 3G Comes to Indonesia here
(http://www.pyramidresearch.com/points/item/090729.htm?sc=PR081209_PPBALIHI)."

Pyramid's Asia/Pacific Mobile Data, Mobile Demand and Mobile Operator KPI
Forecasts are produced quarterly and cover 15 markets in the region. Based on
rigorous and time-tested research methodology and data modeling, Pyramid's
Forecast Services stand as the communications industry's most reliable and
robust forecasting tools. Clients have access to 1,200-plus key market
indicators updated quarterly covering the mobile, fixed, and convergence
sectors for nearly 100 countries, including detailed operating metrics for
more than 400 operators worldwide. Click here 
(http://www.pyr.com/fcst.htm?sc=PR081209_PPBALIHI) for more information.

Bali Hi: 3G Comes to Indonesia is part of Pyramid Research's Pyramid
Points. Written by Pyramid analysts, Pyramid Points are complimentary online
notes that provide insight into market, business, and regulatory developments
in the global telecoms industry, based on key findings from Pyramid's
renowned forecast services. View all Pyramid Points here 
(http://www.pyr.com/points.htm?sc=PR081209_PPBALIHI).

For more information about Pyramid Research's products and services,
please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries -
a distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading
online media, research, and focused event company serving the US$3 trillion
worldwide communications market. Lightreading.com is the ultimate source for
technology and financial analysis of the communications industry, leading the
media sector in terms of traffic, content, and reputation. Light Reading's
research arms, Heavy Reading and Pyramid Research, provide the most
comprehensive communications research, market data, and technology analysis
in close to 100 markets around the world. Light Reading produces nearly 20
targeted communications events including TelcoTV, Ethernet Expo New York and
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focused one-day events tailored for cable, mobile, and wireline executives.
Light Reading was acquired by United Business Media in August 2005 and
operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business
technology media, is an innovative business focused on serving the needs of
technology decision-makers and marketers worldwide. TechWeb produces the most
respected and consumed media brands in the business technology market. Today,
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2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network,
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The Financial Technology Network; and the market leading, award-winning
InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street &
Technology magazines. TechWeb also provides end-to-end services including
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provider of news distribution and specialist information services with a
market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly
connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
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professional commercial communities - from doctors to game developers, from
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Press contact:
    Jennifer Baker
    +1-617-871-1910
    jbaker@pyr.com