VICTORIA, Canada, August 21 /PRNewswire/ --     Neverblue, a premier global lead generation network, announced today 
that it has signed an exclusive agency agreement with the largest offline 
dating service in the world, It's Just Lunch. The agreement appoints 
Neverblue as the exclusive agent in Australia, where It's Just Lunch has 
over a half dozen offices.

It's Just Lunch has taken a unique spin on dating for busy 
professionals by starting to blend on and off-line dating services. "What 
is exciting to me is how we're still witnessing the evolution of 
convergence in dating. Big brands like It's Just Lunch with incredibly 
successful offline offerings are revolutionizing how they reach Internet 
consumers through performance marketing," said Ryan Gerhardt, Business 
Development Manager for Neverblue. It's Just Lunch clients receive personal 
interviews with an It's Just Lunch dating director and are then introduced 
to other like-minded singles at local restaurants.

"It's Just Lunch is making a smart move by boldly expanding 
internationally through performance marketing," stated Hakan Lindskog, 
President and CEO, Neverblue. "Neverblue's publishers can help them 
efficiently tap niche markets and reach interested consumers around the 
world on a strictly pay for performance basis. We are excited to have the 
opportunity to assist them as they expand their brand globally," continued 
Hakan.

"We chose Neverblue to exclusively run these CPA campaigns because 
they have a proven track record in dating, give me the control and 
visibility I need and are willing to invest in my company's success" said 
Irene LaCota, President of It's Just Lunch.

About It's Just Lunch

It's Just Lunch is a specialized dating service for busy professionals
. It's Just Lunch's dating directors arrange quality lunch dates or drinks 
after work in discreet, relaxed and no-pressure settings. The company, 
which has arranged millions of first dates in cities all over the world 
focuses on minimizing the stress of dating for clients and maximizing 
dating efficiency. Staff members help coordinate schedules and select 
restaurants for lunch, brunch or after-work drinks. It's Just Lunch was 
founded in 1991 and has grown to service over 150 cities within the US, 
Australia, Singapore, Thailand and Ireland. For more information, please 
visit http://www.itsjustlunch.com.

About Neverblue

Based in beautiful Victoria, British Columbia, Neverblue is a premier 
global lead generation network that delivers millions of profitable 
customers to clients from all over the world, including members of the 
Fortune 1000(TM). Neverblue is a wholly-owned, Canadian subsidiary company 
of Vertrue Inc., an $800 million Internet direct marketing services company
. For more information, please visit http://www.neverblue.com.

For further information: Breanne Storey, Marketing & Communications 
Specialist, Email: pr@neverblue.com, Phone: +1-(250)-386-5323 x.276, Cell: 
+1-(250)-858-5323/