CALGARY, Canada, August 25 /PRNewswire/ --     Multiplied Media Corporation (TSX:V MMC), an award-winning, Calgary-based 
provider of mobile local search services, is pleased to announce the addition 
of restaurant search for over 880,000 Poynt customers in Canada, the United 
States and the United Kingdom.

Poynt's restaurant search feature rounds out the already robust business, 
movie and people search offering, while maintaining its ease of use and 
outstanding graphical user interface. The section features enhanced 
restaurant listings and enables users to easily find nearby restaurants, read 
reviews and book dining reservations. To enhance the user's experience, icons 
are displayed when restaurant reviews or dining reservations are available 
for a restaurant listing.

"Dining and restaurant queries comprise approximately 50% of business 
searches in Poynt," said Andrew Osis, CEO, Multiplied Media. "With a feature 
this important to our customers, it made sense to deepen their experience 
with a standalone restaurant module. More restaurants to search, the added 
functionality of restaurant reviews and the ability to book a reservation 
will satisfy a large segment of our customer base."

Once in the restaurant section, Poynt's customers are offered three ways 
to search: Restaurants Near Me, Restaurants By Name and Restaurants By 
Cuisine. Features that users have come to expect such as click-to-call, 
mapping, driving directions, integration with BlackBerry(R) Calendar, 
BlackBerry(R) Contacts and BlackBerry(R) Messages are all standard within the 
new restaurant module. As with the existing sections, all search results are 
based on the consumer's location - whether acquired by GPS or cell-site, or 
manually entered - and are sorted by distance.

Poynt is a free(xx) application and is available for the BlackBerry(R) 
Pearl(TM) and BlackBerry(R) Curve(TM) series smartphones, as well as the 
BlackBerry(R) Bold(TM), BlackBerry(R) Storm(TM) and BlackBerry(R) Tour(TM) 
smartphones and takes advantage of capabilities including locates by GPS(x) 
and cell-site, click-to-call, click-to-map and click-to-browse-website. Poynt 
is available to BlackBerry smartphone owners in Canada, the United States, 
Germany and the United Kingdom. The latest version of Poynt is available for 
download on BlackBerry App World(TM) (http://www.blackberry.com/appworld) or 
by visiting http://m.mypoynt.com from your BlackBerry(R) Browser.

Poynt is also in development for the iPhone with a private beta scheduled 
for Q3 and a commercial release expected in Q4 this year.

(x)  Requires a GPS-enabled BlackBerry smartphone.
    
    (xx) Wireless charges may apply. Please check with your wireless service
         provider.



About Multiplied Media Corporation

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Multiplied Media (http://www.multiplied.com) has developed the 
award-winning application Poynt (http://www.mypoynt.com), the mobile local 
search service available over BlackBerry smartphones. Through agreements with 
directory and vertical content providers in Canada, the United States and 
Europe, Poynt simplifies finding and connecting with businesses, retailers 
and events wherever and whenever it is most convenient for the consumer. 
Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX 
Venture Exchange under the symbol MMC.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as
that term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.

The BlackBerry and RIM families of related marks, images and symbols are 
the exclusive properties and trademarks of Research In Motion Limited.

For further information: Andrew Osis, CEO & Director, Multiplied Media 
Corporation, +1-403-444-4102, andrew.osis@multiplied.com; MEDIA CONTACT: 
Margaret Glover-Campbell, Director, Communications, Multiplied Media 
Corporation, +1-403-444-4105, margaret.glover-campbell@multiplied.com