SAN FRANCISCO, August 25 /PRNewswire/ --

- Hands-on Seminars and Design Kit Give Electronics System Developers
Unprecedented Access to Leading-edge Technologies and Implementation
Expertise

TechInsights today announced the details of the "Build Your Own Embedded
System" (BYOES) seminars being held during ESC Boston (
www.embedded.com/boston) September 21-24 at the Hynes Convention Center,
Boston, MA. For the first time in electronics industry history, systems
developers attending BYOES seminars will take home a custom-configured
"design kit" based on Microsoft's newest Windows 7-based operating system,
Windows Embedded Standard 2011, and the Intel(R) Atom(TM) processor. "Never
before have embedded system developers been given this level of expert design
guidance and access to the industry's leading development technologies," said
David Blaza, TechInsights' vice president of Events. "ESC Boston's BYOES
track sessions will provide the foundation expected to kick-start many
exciting electronic product developments because engineers will take home
their configured design kit that they can deploy immediately for their own
specific application. Attendees will also be among the first to develop using
Windows 7 technologies for specialized devices."

Popular with electronics designers from around the word, TechInsights'
BYOES sessions typically have 100 attendees and multiple expert instructors
who answer questions in real-time while attendees gain hands-on experience.
Unlike other industry seminars in which attendees must take detailed notes
and attempt to recreate what has been learned in their home environments,
each BYOES attendee leaves with an embedded system design kit that is
pre-designed for his or her application.

"We are pleased to join TechInsights and Intel during ESC Boston's 'Build
Your Own Embedded System' seminars by providing attendees with access to the
advanced Windows 7-based features and functionality of Windows Embedded
Standard 2011," said Ilya Bukshteyn, senior director of Windows Embedded
Marketing at Microsoft. "Windows Embedded delivers the power of Windows to
specialized devices, and we are excited to help fuel innovation among
developers as they create next-generation, connected devices with rich user
experiences."

Included in ESC Boston's All Access with Hardware pass and available for
purchase for US$199 with a 3-day pass or US$399 with all other event
conference packages, the TechInsights' ESC Boston BYOES design kit features
include:

- General purpose application applicable to most embedded
      system designs
    - Low-power, fanless design appropriate for mobile applications
    - Windows Embedded Standard 2011 operating system delivering the
      power of Windows 7 to specialized devices
    - The Intel(R) Atom(TM) processor built for low power and designed
      specifically for a new wave of Consumer Internet Devices (CIDs) that
      combine the innovation of next generation software and the power of the
      Internet, such as portable navigation devices (PNDs), portable media
      players (PMPs), set-top boxes (STBs) and networked TVs

About ESC Boston (http://esc-boston.techinsightsevents.com)

Held in key strategic technology development locations worldwide, the
Embedded Systems Conference is the global electronics industry's leading
event. With cutting edge product demonstrations, visionary speeches and
hundreds of essential technical training classes and accreditation
opportunities, ESC is the ideal venue for the design engineering community to
learn, collaborate and recognize excellence. In addition, ESC Boston
celebrates decades of unique local electronics industry culture, innovation
and significant contributions to the global technology industry.

About TechInsights (http://www.techinsights.com/)

TechInsights, a division of United Business Media, is the global leader
in media, marketing, and professional services for the electronics industry.
We deliver results for the key influencers and decision makers involved in
the definition, development, protection, and commercialization of technology
and related intellectual property. More than 1.1 million engineering
professionals engage with the EE Times Network - EE Times, TechOnline,
DesignLines, and Embedded.com - across Europe, India, Japan, Taiwan, mainland
China and North America. As well, the technology community comes to our
events to share, learn, discuss, and advance the critical issues and
challenges facing the electronics industry. Finally, for those clients with a
specific technology, or intellectual property objective we engage on a custom
basis through our TechInsights Technology and Intellectual Property services
team - Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

Intel and Atom are trademarks of Intel Corporation in the U.S. and other
countries.

ESC Boston 2009 Contact:
    Felicia Hamerman
    Group Marketing Director, TechInsights
    +1-516-562-5652
    fhamerman@techinsights.com

    Media Contact:
    Lynda Kaye
    Kaye Public Relations
    +1-650-799-2888
    lynda@KayePR.com