SAN FRANCISCO, September 1 /PRNewswire/ --

- Adaptation of Debut, Developed by EA's J2M Studio in Korea

Outspark, the premier North American publisher for free-to-play massively
multiplayer online games (MMO), today announced that it will launch and
operate the North American adaptation of Debut(TM), a casual, online rhythm
and dancing game developed by EA's J2M studio in Seoul, Korea. It is EA's
first Korean-developed game to come to the online gaming market in the West.

Working with J2M's development team, Outspark will not only customize the
game for North American audiences, but also build enhanced design and
interfaces, social networking features, and regular content updates. Outspark
will also be responsible for the operation of the title - including
monetization, marketing, community management, support, and customer service
support for the game.

Outspark has pioneered proprietary analysis-based game publishing that
applies real time gamer data to dynamic retail management which responds to
player perceptions, interactions and gaming patterns. Outspark uses this
information to create an enhanced, engaging gaming experience that entices
its more than 5 million gamers to "stay 'n play" in their Virtual Playground,
resulting in an industry-leading Average Revenue Per Paying User (ARPPU) of
US$50-60 per month.

The new title will leverage the power of the music genre in a free to
play, casual MMO offering. Players who are accustomed to single player music
and dance games will be able to experience the fun of a rich multi-player
experience with deep community, highly customizable characters and great
songs.

"We're delighted to work with EA to bring this title from J2M to North
America," said Susan Choe, CEO of Outspark. "EA's scale and strong heritage
combined with Outspark's online platform and unparalleled capability to
provide real-time feedback and enhanced customization will bring unrivaled
fun to millions of gamers as they play and connect in real time. Our players
and EA fans will be eager to get their hands on this game."

"Debut has been operating in Korea since 2008, and we're looking forward
to bringing its adaptation to a broad North American audience," said Savannah
Hahn, General Manager of EA Korea. "This is a fun, immersive music rhythm
game, and with Outspark's expertise in creating rich, social online gaming
experiences, we think it will bring a new type of gaming environment to
entertainment seekers online."

The new title is expected to be launched this fall.

About Outspark

Outspark is a leading entertainment services company that publishes and
operates engaging online multiplayer games. Featuring a portfolio of
immersive free-to-play games and related content, the company is building an
online destination where members come for the games and stay for the
community. Outspark has partnered with numerous leaders in the gaming space,
including urban lifestyle brand Rocawear and technology companies like
YouTube, Vivox, Meebo and Dyyno, all assisting in making the Outspark virtual
playground the ultimate gaming and social destination. Backed by Tencent,
Altos Ventures and DCM, Outspark is headquartered in San Francisco, Calif.,
with a subsidiary office in Seoul, Korea.

For more information on Outspark, or to sign up for a free account,
please visit http://www.outspark.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in 1982,
the Company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, wireless devices and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009, EA posted
GAAP net revenue of US$4.2 billion and had 31 titles that sold more than one
million copies. EA's homepage and online game site is www.ea.com. More
information about EA's products and full text of press releases can be found
on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Debut are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.