Subscribe to AfterDawn's weekly newsletter.
Capital ID Reports Positive First Six Months 2009
ZWOLLE, The Netherlands, September 1 /PRNewswire/ -- Capital ID, specialist in software for marketing resource management (MRM), has achieved some major developments in the first half of 2009. The number of customers has grown, revenues and profits increased compared to 2008 and the company has strengthened its international position. Approximately 30% of sales is now achieved through Capital ID's partners outside the home market. "Until recent, automating marketing communication was not high on the agenda of organisations", says Dennis Steen, CEO of Capital ID. "Under the current economic conditions though, companies realise that substantial savings are possible by automating their marketing communications. The need for management information about marketing budgets and spending has become crucial." Through its partnership with QlikTech Capital ID provides the business intelligence solution QlikView, which is now fully integrated in ID manager, Capital ID's marketing resource management platform. The partnership with preferred solution partners Metia and Charterhouse is very successful: four international deals were closed in the first six months of 2009. Steen: "There's an increasing interest in our software, both in The Netherlands and international. I am proud of the fact that Capital ID is rated a major player in the field of marketing resource management software by several global research firms like Gartner and our position in their Magic Quadrant. Besides, we are very happy with the customers wins through our international partner channel, because it is our ambition to be among the top five suppliers worldwide." About Capital ID Capital ID is dedicated to the automation of marketing communications, and leads the market with its 'ID manager' software, which was developed in-house. The company is an international player in the field of marketing resource management (MRM) and digital asset management (DAM), working for market leaders in their business such as: Randstad Holding, Starbucks, AkzoNobel, Rabobank, OHRA, Grolsch and the Dutch government. International partners are METIA, Charterhouse and MRMLOGIQ. The head office is in Zwolle, the Netherlands. Visit http://www.capitalid.com for more information.
