LONDON, September 21 /PRNewswire/ --

- 'Individual Achievement' and 'Best Regional Campaign' Categories 
Announced at PR Newswire's Meet the Media Event

PR Newswire, the global leader in news release distribution, hosted the
launch of the CIPR Fifth Estate 2007/2008 Awards at one of PR Newswire's Meet
the Media events, a series of highly successful forums for PR and media
networking.

Multimedia News Release:
http://www.prnewswire.com/mnr/prnewswireeurope/29846

The event was delivered in association with the CIPR Fifth Estate, a
voluntary sector group dedicated to supporting PR professionals in the
not-for-profit sector. Bonnie Green MCIPR (Honorary Secretary of the CIPR
Fifth Estate) announced the inclusion of two new award categories for the
2007/08 Communications Awards. These additions were for 'Individual
Achievement' and 'Best Regional Campaign', the latter of which is proudly
sponsored by PR Newswire.

Bonnie Green commented, "We are excited at the partnership developed with
PR Newswire that helped us create an outstanding event that was the perfect
platform to announce our new awards, and was also a highly enjoyable PR
social networking evening."

PR Newswire introduced the prestigious Meet the Media events a few years
ago, and have been working in association with various sectoral groups of the
CIPR from the beginning of 2007 in delivering them. Attendance has been
exceptionally high with a total audience of over 750 attending the last five
sessions. The success of the events is expected to grow throughout the PR and
media industry thanks to excellent feedback and increased awareness of
forthcoming events.

Ruth Walters, Senior Account Manager at Octane PR and member of the Media
Group, said, "We have found these events to be very informative and have
improved our understanding of the media, so much so that we are encouraging
all new starters within our organisation to attend."

Meet the Media events consist of a talk and Q&A session from journalists
within leading media publications. Topics of conversation include the art of
achieving coverage and how to effectively target journalists in the specific
fields. PR Newswire has demonstrated its strong relationship with the media
by securing prominent speakers from key media organisations such as The
Guardian, Sky News, The FT, Third Sector, the leading publication in the
charity and not-for-profit sector, and most recently, The Economist. All of
these events have been recorded and are available as downloadable webcasts on
http://www.prnewswire.co.uk/meetthemedia.

"Meet the Media has proven to be a widely supported and enjoyable
activity for both our clients and the guest speakers from leading
publications." said Lisa Ashworth, CEO of PR Newswire Europe. "Our continuing
affiliation with the CIPR and their recognition of Meet the Media as an
integral event is encouraging as we strive to continue acting as a strong
link between the PR and news media industries"

To find out more about future Meet the Media events and to view top tips
on coverage from previous speakers go to
http://www.prnewswire.co.uk/meetthemedia. To register your interest in
attending a future Meet the Media email rsvp@prnewswire.co.uk

About PR Newswire

PR Newswire (http://www.prnewswire.com and http://www.prnewswire.co.uk)
provides electronic distribution, targeting, measurement and broadcast
services on behalf of tens of thousands of corporate, government,
association, trade, non-profit, and other customers worldwide. Using PR
Newswire, these organisations reach a variety of critical audiences including
the news media, the investment community, government decision-makers, and the
general public with their up-to-the-minute, full-text news developments.

PR Newswire has offices in 13 countries and routinely sends its
customers' news to outlets in 135 countries and in more than 40 languages.
Utilising the latest in communications technology, PR Newswire content is
considered a mainstay among news reporters, investors and individuals who
seek breaking news from the source. PR Newswire is a subsidiary of United
Business Media plc of London.

Media Contacts

Rachel Meranus, Vice President Public Relations +1-201-360-6776 
or email rachel.meranus@prnewswire.com

Samantha Proctor, Head of EMEA Marketing, PR Newswire Europe 
+44-20-7454-5115 or email samantha.proctor@prnewswire.co.uk

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